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How to Use Tarot for Creative Brainstorming

by Brigit on February 20, 2013 in Real Life Tarot,Tarot Spreads

Tarot Brainstorming

We often use Tarot cards to predict an outcome or provide insight into a particular situation. But have you ever used the Tarot cards for brainstorming?

Tarot cards are a perfect tool for brainstorming because they help us to access our right brains and our creative side. This is particularly helpful for people like me who tend to use their left brain and who tend to think in very structured, linear and literal ways.

Each and every Tarot card contains images, stories, key messages and underlying themes that can be incredibly helpful in kicking our creative minds into gear and taking us into a completely new headspace.

It forces us to stop using the existing ways of thinking that we always rely on, and inspires us to explore completely new ways of thinking.

I have personally used the Tarot cards for brainstorming when it comes to my Tarot business and have found that it ignites the spark for new ideas to form. So I want to share with you my tips on how to use the Tarot cards for brainstorming and 4 innovative ways to go about it.

5 Steps to Creative Brainstorming

Brainstorming is a creative process that is based on reserving any judgement or evaluation during the process and aiming for quantity of ideas instead of worrying about quality. This is where the creative mind operates best.

In addition, a productive brainstorming session is one where you are continually ‘piggy-backing’ every idea. So once you have an idea, create even more ideas from that original idea.

Here’s how the process can work when you’re brainstorming with the Tarot cards.

1. Select your Tarot Deck

ace_wandsWhen you’re working with the Tarot cards to brainstorm, I recommend selecting a deck that has many symbols, images and stories, such as the Rider Waite deck or another favourite.

2. Define Your Topic

A key success factor here is that you know what you’re brainstorming about. You might have a specific topic or even a set of specific questions around which you wish to brainstorm.

3. Prepare Your Writing Materials

You can either work with a huge sheet of blank paper, or cut up about 100 small pieces of paper for each idea you create. Use different colour textas or pens depending on the cards you draw or the types of ideas you come up with.

4. Start Brainstorming!

Draw up to 3 Tarot cards to begin with and start jotting down every idea that comes to mind. Use the images and whatever symbol catches your eye to generate ideas. Use the keywords and the deeper messages that you know of each card. Allow yourself a good 5-10 minutes to come up with lots of possibilities before deciding whether you need to draw more cards or if you have enough ideas.

5. Sort and Prioritise

Now, finally, you can evaluate your ideas and decide which you’ll follow through on. You may like to group your ideas or prioritise which ideas you’ll work with first. Don’t discard any ideas – keep them to the side in case they spark further ideas later on.

4 Innovative Ways to Use the Tarot Cards for Business Brainstorming

Now that you know how to brainstorm with your Tarot cards, let’s take a look at how to apply these skills to real life situations.

Here are 4 innovative ways that you can use brainstorming with the Tarot cards for your business. These are tried and tested methods that I have personally used in my own Tarot business and that have helped me to take things to the next level.

1. Developing a Business Strategy

Sure, developing a business strategy can be a very rational, linear process. But if you want to step outside of your comfort zone and take your business to dizzying heights, brainstorming with the Tarot cards can be very helpful.

Draw 1-3 Tarot cards for the following questions:

  • Where could I focus my business in the next 1-2 years?
  • What’s important to me, my business and my customers?
  • What is the future potential for my business? What new opportunities exist?
  • What products and services could I offer?
  • What customer problems could my business solve?

Then, create or refine your business strategy with these newfound ideas.

2. Developing a Marketing Strategy

Marketing and communication thrive on creativity. If you need a kick-start to your own marketing efforts, then try brainstorming with the Tarot cards around these key questions:

  • Who is my target market?
  • What value do I offer my target market?
  • What am I about? What is my business about?
  • What is my ‘voice’?

I have seen this done really well by one newly professional Tarot reader. To find her ‘voice’ and define her brand, she drew three Tarot cards and then used the key messages of those cards to build her “About” page. She is now using these cards to identify the 8-10 keywords that represent her and her business, and will then use these keywords throughout her communications with clients and prospective customers.

3. Building a Course

If you’re building a course or you’re about to run a small group workshop, use the Tarot cards to brainstorm your learning objectives, the content, and the benefits to your students who go through your course.

As I was developing the 5-week Tarot Foundations Online Course, I used my cards to help shape the program and to define the learning objectives for each Week. It was a powerful experience that encouraged me to really focus on the benefits for my learners.

James Wells also recently used this technique very effectively when he drew one card to describe what his students could get out of the class. Take a look…

james-tarot-brainstorming

4. Writing a Blog Post… or a Book

If you’re writing a blog post or even a book, brainstorming with the Tarot cards can be incredibly effective for deciding on the structure, key messages, audience, content and even the title.

An excellent example is when Fiona Tankard, a fellow Tarot reader, wrote about how she had used 6 Tarot cards to create her guest post for Firepole Marketing.

Over to You

Why not try it out?! What needs your creativity right now? How can you use your Tarot cards for creative brainstorming? I’d love to hear how you’ve applied some of these techniques to your own business or life, so please share your comments and stories in the Comments section.

{ 12 comments… read them below or add one }

Marianne Q. February 20, 2013 at 3:32 am

Two weeks ago, I just used the Tarot cards to get insights regarding my Career Development homework: What Do Employers Look For? The assignment’s requirements were to comment on the [...] employee characteristics (below) and to answer the following question: “How can a student develop the skills, attributes, abilities, and characteristics described?”:

(a) Successful applicants demonstrate positive attitudes towards work, themselves, and others.
(b)They have the ability to take initiative.
(c)They have the ability to work under pressure.
(d)Their mannerisms communicate confidence.

I drew a single card for each letter and an additional card for the question itself. Using the Rider-Waite deck, the cards I drew were (a) Three of Wands; (b) Ace of Wands; (c) Five of Wands; (d) Nine of Pentacles, respectively; and Seven of Wands to answer the question. Even though I didn’t drew the cards all at once, they astounded and surprised my senses at the same time. I didn’t expect the cards to be precise, but the results were mind-boggling because the their actual responses are closer than I could have imagined. Furthermore, eighty per cent of the cards I drew were Fire cards, which emphasize the enthusiastic attitude and positivity that a good employee should bring to his/her career. I usually read Tarot for personal development; however, this new experience surprised me, not to mention gave me goosebumps, as I learned how Tarot can still be useful outside of my pastime.

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Brigit February 21, 2013 at 1:53 pm

I love how you’ve applied the cards here, Marianne. So very practical! Thanks for sharing.

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Kristi February 20, 2013 at 10:02 am

Being a commercial artist its sometimes hard to find the “perfect fit” in terms of jobs. While I may still be looking I asked the tarot; Where will I end up working? – King of Swords; Media-Advertising. Making your own decisions, etc. Makes sense.

I also asked the deck what my artistic career will look like: queen.swords – five.wands – temperance. I research the spiritual sciences during the time when I’m not working on my arts. Temperance in the Thoth deck is referred to as Art. So in this instance its’ saying my research may end up competing with my art. Either in a good or bad way.

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Brigit February 21, 2013 at 1:51 pm

Using Tarot for brainstorming around your art projects would so empowering! Imagine if you asked the cards for some initial ideas, just before you started your next project? Where might it take you? :-)

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Kim February 21, 2013 at 6:25 am

I continue to be amazed and grateful for the good timing of your posts. For the past few weeks I’ve been stymied on a book…and not just the usual creative rut. I mean real hardcore procrastination.

I did three separate spreads. On the first I just flat-out asked if I was meant to write it, and while I shuffled the Three of Cups FLEW out of my hands! (A big yes, in other words.) So on the second spread I asked about the underlying reason(s) behind my avoidance, and received 3 of Swords, 4 of Wands (rev), and the Moon reversed. The 3 of Swords was interesting because of the specificity of the number: I’ve finished and submitted two other manuscripts before, with little success. Then the 4 of Wands: worry about the upheaval of stability should I actually succeed this time around. Hrm…

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Brigit February 21, 2013 at 1:45 pm

I’m so glad the post came at the right time for you. You might be able to use the cards also to find out what topics you can write on or what angle you could choose. Use this for a bit of brainstorming!

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Kim February 21, 2013 at 6:34 am

Oops. I forgot to mention the third spread I performed.

On the third, I wanted to have a better sense of what this new story was about and who was I writing it for, and I received three reversed cards: Chariot, Knight of Swords, and Ace of Swords. What I got out of it was: the idea of destiny vs. taking hold of one’s own life, seeking one’s own way, and the idea that the truth may not always be so clear-cut as we hope. Entirely on point! :)

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Shaheen February 24, 2013 at 7:09 am

This is a wonderful! I love the business strategy part, and using the Tarot for writing a book or a blog post. A lot of times if I want a little inspiration about what to write I pick a card and ask, “What should I write about that will benefit everyone who reads this?” It’s a very insightful process.

I wanted to point out that the right brain, left brain concept is flipped in the article. The right is the intuitive, and left is the logical. It’s really easy to confuse the two. :-)

Shaheen

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Brigit February 25, 2013 at 3:59 pm

Thanks for the correction, Shaheen! I’ll fix it up :-)

So glad you’ve been using Tarot for brainstorming blog posts – hope it has been working well for you!

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Amy July 31, 2013 at 3:59 pm

I just did some brainstorming with the Tarot, not on business/careers, but on gaining insight into who I am. I was really astounded by the cards I drew up – I drew the High Priestess, Ten of Wands, and Knight of Wands reversed, and for further clarification, I drew an additional card, which turned out to be the High Priestess. Because my question was geared partially towards who I am on a spiritual level, I was amazed by the appropriate nature of the cards I had drawn. Although I am no expert, I felt the cards indicated that I have a lot of baggage that is keeping me from being a strong, powerful person. Something buried deep inside is getting in the way of me reaching my true potential. What that is, unfortunately, is still a bit of a mystery. Any insight or inspiration you could provide would be of great interest to me. I was really impressed by this method, thank you :-)

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Brigit August 2, 2013 at 7:14 pm

I think you’ve hit the nail on the head :-)

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Amy August 3, 2013 at 4:35 pm

Thanks for the validation :-) By the way, I just noticed that I had mistakenly said I got the High Priestess twice in my previous post – obviously this is incorrect lol. I got the Empress, Ten of Wands, Knight of Wands reversed, and the High Priestess as a fourth card.

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