Is Marketing Really a Dirty Word for the Soul-Centred Tarot Reader?

by Brigit on September 17, 2013 in Tarotpreneurs

is marketing a dirty word for the soul centered tarot reader

You – you’re one of the most spiritually dignified and soul-centred Tarot readers out there. You hold yourself in high regard – and so you should – because your ethics and professionalism are right up there amongst the best. You’re not one of those scammy Tarot readers who promises to remove an evil curse for an extra $500 (save $200 if you buy in the next 24 hours) or who features on late night TV with next week’s billion dollar lottery numbers.

You’re the real deal. A true Tarot professional.

But then someone starts talking to you about the latest online marketing strategies or the best way to create a ‘passive income’ in your ‘niche market’.

What do you do?

Do you shudder and think you’ve found yourself in hell, along with all those ‘charlatans’? (And how dare someone even mention ‘marketing’ to you, the most professional of Tarot professionals.)

Or do you get out your notepad and say, “Tell me more!”?

Lost in Translation

Somehow, somewhere, something has gotten lost in translation.

The mere mention of ‘affiliate marketing’, ‘niche marketing’ and ‘passive income’ causes some Tarot professionals to break out in a sweat and think the Devil has appeared on earth to reclaim all Tarot readers.

But is ‘marketing’ really a dirty word for the soul-centred Tarot reader?

If a professional Tarot reader promotes her services to prospective clients, creates an affiliate program to expand her reach, builds Tarot products to generate a passive income (so she can spend more time generating free content), and enthusiastically shares her marketing strategies with others, should she really be condemned to being labelled yet another scammy and spiritually un-dignified Tarot reader?

I think not.

Sleaze-Ball Marketing

Don’t get me wrong. There are some really sleazy marketing tactics out there that even the most well-intentioned Tarot professional can get drawn into.

Like the so-called ‘live webinars’ conveniently scheduled for only 24 hours away from now, which actually turn out to be pre-recorded, on-demand webinars, complete with fake ‘live’ audiences and heavy-handed sales pitches.

And the blatant self-promotion on other people’s blog comments. “Hey, great article. I wrote something similar at mysite.com/awesome-blog-post.”

And the “Sign up for my free 9-page eBook” which happens to be exactly the same as the article you posted on your blog 6 months ago, only this time it is followed by 20 daily emails, all promoting your latest Tarot products and services.

These strategies are what gives marketing a bad name… and can make you, as a Tarot professional, look sleazy or worse, desperate.

But marketing isn’t all ‘sleaze balls’.

Marketing can be cool, chic and classy. It can be something that benefits not just the Tarot reader, but the prospective client or visitor also.

Classy Marketing for the Professional Tarot Reader

So how can you stay ‘classy’ and professional while also marketing and promoting your Tarot business? Here are three (of many) strategies to keep your marketing initiatives ‘classy’:

Be You

The coolest thing about having your own business? It’s all about YOU.

You don’t have to pretend to be someone you’re not by wearing fancy-dress or smudging dark eyeliner across your eyelids for that ‘mysterious look’. In fact, you’re waaay better off if you don’t pretend to be like your ‘typical’ Tarot reader (whatever that might be).

You’ll create magic when you are ‘you’.

You’ll attract the right clients who love your unique style. You’ll feel more comfortable and more closely aligned to your true ‘calling’. You’ll create deeper and more fulfilling connections with your community.

And when you’re being ‘you’, the marketing stuff doesn’t even feel like marketing. It feels more like a conversation because it’s in your own style and your own voice. You don’t have to sell a set of steak knives with your Tarot reading just because it works on TV. You can simply offer what feels right to you, and right for your customers. Easy peasey.

Build a Community

I’m not talking about getting a 1000 people to sign up to your email list in one week just so you’ve got the ‘social proof’. I’m talking about building a strong community of loyal supporters, one person at a time.

Building a community means interacting with your visitors with sincerity, creating real relationships with real people, and being of service to others.

You can build a community through an email list, a Facebook page, a blog, a forum, a teleseminar or even a face-to-face Meetup group. The key is that you get to know your clients as real people and you engage them in meaningful ways to create a true connection.

Learn from Classy Marketing Role Models

There are definitely some ‘sleaze balls’ marketers in the online world with their ‘get rich quick’ schemes and images of dollar bills floating through the air and right into your bank account (and theirs). But there are also some amazing role models who live and breathe ‘classy marketing’.

My two favourites? Pat Flynn from Smart Passive Income (I’ve followed his blog since 2010 and will soon be featured on his podcast as I share my own business strategies). And Marie Forleo from B-School (who breaks marketing and business-building down into bite-sized chunks for the aspiring entrepreneur).

I’m also starting to engage more with Mark Silver of Heart of Business. Mark is a business-savvy Sufi master who integrates the spiritual world with the material.

So find a few role models with whom you resonate, and learn from their strategies and advice. You don’t have to sign up for expensive classes either. Simply subscribe to their blog, podcast, YouTube channel or mailing list and work your way through the archives. You’ll learn a huge amount that you can put into action straight away.

Over to You

What do you think – is marketing a dirty word in this spiritual field? What classy marketing strategies do you use and feel good about?

P.S. Are you struggling to create a classy marketing strategy for your Tarot business?

You started your Tarot reading business because you’re a talented Tarot reader, right? Not because you’re a talented marketer. But as you begin to build your business and attempt to attract the right clients, you realise that you actually have to be both – a talented Tarot reader and a talented marketer.

That’s where I come in. Not only have I read the Tarot professionally for 15 years, I have built a successful online business using clear (and classy) marketing strategies. And I’m here to help you do the same.

Get in touch with me for a free 30 minute Discovery Call and we’ll talk about how you can create a classy marketing strategy for your Tarot business.

{ 25 comments… read them below or add one }

James September 17, 2013 at 7:36 pm

Great post, Biddy. There are too many creepy T-readers out there. But marketing/selling DOES unnerve healers/helpers and even small business owners. Thanks for the into to Pat Flynn and Mark Silver. Best – James

(Currently in Italy!)

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Brigit September 17, 2013 at 7:53 pm

Mark Silver is a wonderful role model of someone who is a very successful marketer but also a very spiritual, heart-centered human being. We don’t have to give up the spiritual part of ourselves in order to market and promote ourselves. The more our healer/helper colleagues can see that, the better!

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Linda Marson September 17, 2013 at 7:37 pm

You’re absolutely right. If we want to earn a living from our tarot or spiritual business we have to sell our services. We have to promote what we do – the trick is to remain true to ourselves and our purpose. If we do that, we can’t go wrong.

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Brigit September 17, 2013 at 7:51 pm

Well said, Linda!

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Fiona Benjamin September 17, 2013 at 10:14 pm

Brigit, your e-mail could not have come at a better time. For the longest time, another tarot reader and I have been talking about how I lack marketing skills and how I seem to sabotage myself because I don’t like marketing myself. I took the “lazy way out” = working on hotlines or for someone else so they can do the marketing for me. I’m going to take some of your tips as a sign from the universe= “Look. Brigit did it! She became successful as a reputable tarot reader and also manages to market herself in a classy manner. You have no excuse.”

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Brigit September 17, 2013 at 10:43 pm

I think that when you connect with marketing on a soulful level it becomes a lot of fun and actually feels good to do. Who doesn’t love interacting with readers, visitors and clients and sharing loads of Tarot goodness?! :-)

Go with what feels most authentic to you and it will work a dream!

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Jenna October 15, 2013 at 6:04 am

ahem… i wonder who that was ;)

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Sevyn Shekinah September 17, 2013 at 10:28 pm

Synchronicity! lol. ;) I soooo needed to hear this right now, thank you for sharing Brigit!

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Brigit September 17, 2013 at 10:44 pm

Awesome!

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Carolyn September 17, 2013 at 11:17 pm

You’re a true inspiration and such a baby face too that’s a compliment by the way. I have just joined your site after a friend told me about it, the advice you give and info is brilliant for a budding tarot reader keep up good work.

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Brigit September 17, 2013 at 11:34 pm

Thanks Carolyn – and welcome!

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Keith September 18, 2013 at 12:23 am

What a great post! Brigit, you’re a class act! Thanks for what you bring to the world of spiritual consultation.

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Brigit September 18, 2013 at 6:11 am

My pleasure!

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Pam September 18, 2013 at 5:55 am

Great post and very timely. I am a professional tarot reader and I do love what I do. I struggle with the marketing side of things, though I am fascinated with the concept of passive income.
(And I giggled at the image of a tarot reader selling a reading complete with a set of knives!)

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Brigit September 18, 2013 at 6:10 am

I’m a huge fan of generating passive income, in the way of eBooks, partnerships, affliate marketing and some advertising. It means that I can invest my time in other areas such as writing blog posts like this one, and spending time with my family. All the while, offering (hopefully) loads of Tarot goodness to my readers.

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Wulfie September 18, 2013 at 10:33 am

Great post, Brigit!

I love Marie Forleo; she’s brilliant and hilarious. Mark Silver is wonderful, huge heart. Haven’t heard of Pat Flynn till recently; I’ll have to check him out.

Isn’t it strange how so many people think you can’t be spiritual and make a living if your work falls under the heading of something spiritual? This has been an argument among healers for years now. Now if we could pay our bills, buy groceries, and keep a roof over our heads simply by an energy exchange that would be awesome but real life doesn’t work that way. You laid it all out nicely and ethically. Thanks!

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Brigit September 18, 2013 at 6:01 pm

That’s right! There’s nothing wrong with promoting a spiritual offering, so long as you stay classy!

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Arwen September 18, 2013 at 12:44 pm

Very well said indeed. I think this was an excellent post.

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Brigit September 18, 2013 at 5:56 pm

Thank-you!

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Kaycie September 19, 2013 at 1:26 am

Brigit,

My best friend and I are both reiki healers and tarot readers. We are finally taking steps to start our own business. In the last month and a half we have accomplished a lot and it all started after I took one of your webinars!!! Here’s what we’ve done so far: created a website with pay pal for quick easy payments, information about who we are and what we do, and links to our blog and other helpful resource (I’d like to add your website if I may!), we held our first event (a “Full Moon Party” in which we meditated and did Reiki under the full moon, 15 people attended!), and just recently we rented a small shop and are due to open soon! I’d love to learn more about how I can utilize the internet to supplement our income so that I can leave more current day job and become a full time alternative healer! You have been so influential and articles like this keep me motivated and informed. My big dream is to soon be featured on your website as a success story! Thank you so much for everything you do and keep the good stuff coming, lady! <3
Namaste,
Kaycie

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Brigit September 19, 2013 at 6:31 am

Awww, Kaycie! I’m so proud of you and so excited that I have been a part of your inspiration. You have done an amazing job to get started and to have tried out a number of different ways to connect with your customers! Awesome!! Keep it up.

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madhu September 19, 2013 at 11:54 pm

hi biddy, first of all i congratulate u for u hardwork. I admire ur tarot reading the way u write the way u guide us. You r my IDEAL.

best wishes

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Elise September 30, 2013 at 10:20 am

Hi Brigit,

Great post! So helpful as ever.

I like Derek Halpern of socialtriggers.com. He has lots of great free content in the form of videos and blog posts, and his format is also very inspiring: the videos are short – and that’s key! – and everything he posts is of value, (there’s nothing there about what he ate for breakfast or what soap powder he uses), for example how to write a blog that converts and how to write e-mails that work. Also, what I admire about his style is that in everything he does he has two “calls to action”, he asks the reader to do two things that are easy and add value to his site / the reader’s experience, and he always links back to his site. It’s very galvanising. He’s not paying me, by the way!

I also like Erika Lyremark of the Daily Whip site, that’s a lady who is not afraid to be herself. And I like Denise Duffield-Thomas; she’s a bit money-cantered but I like her universe of attraction style.

Will definitely check out your recommendations, they sound fab, and thanks – again! – for sharing.

Elise

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Brigit September 30, 2013 at 7:05 pm

All of those people/websites are great resources… and classy marketers! Thanks for sharing.

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