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78 Ways to Market Your Tarot Business

by Brigit on January 23, 2013 in Tarotpreneurs

Do you want more Tarot reading clients coming through your virtual door? Want to get yourself out there and known for the amazing work you do? Don’t just sit there – market yourself!

No more excuses or procrastinating about how on earth you’ll do it. I’ve come up with 78 ways to market your Tarot business, both in the online and offline worlds.

Online Marketing Strategies

1. Build a Tarot reading website. Use WordPress and do it in less than 4 minutes.

2. Set up a Facebook page and use it to share great Tarot articles, insights, tips, card-of-the-day and to build a community of like-minded people.

3. Set up a Twitter page and share daily short-and-sharp 1-card readings.

4. Start a blog that matters and share your insights into the Tarot.

5. Answer questions on Tarot forums such as the Aeclectic forum and build a solid reputation as someone who has a genuine desire to help.

6. Set up a Google+ page and share your Tarot updates and blog posts.

7. Link your Tarot blog content to your Google+ page using rel=”author” (find out how).

8. Optimise your website for search engine traffic (find out how).

8. Create an e-newsletter with Tarot tips or communal Tarot readings (e.g. card of the week).

10. Set up an affiliate program so that others can refer clients to you and receive a commission for doing so.

11. Build relationships with people in complementary industries (e.g. numerology, astrology, life coaching, etc.) and ask for a referral.

12. Create a professional-looking email signature and advertise your services in it.

13. Create an online quiz that builds interest and curiosity in the Tarot (e.g. what Tarot card are you?). Make sure you include a link to your website.

14. Write an eBook on Tarot to showcase your knowledge.

15. Start your own Tarot radio show and bring on guests and offer free mini Tarot readings.

16. Get listed on a group buy website like Groupon or Living Social.

17. Encourage social sharing on your website with Sharebar.

18. Share sample Tarot readings on your website along with the customer’s feedback. Of course, make sure you get permission to share the reading before you post it.

19. Offer a free Tarot reading to a popular blogger (in any field) and if they love it, ask for them to write about it on their blog or  website.

20. Conduct a case study or interview with a previous customer and show how they transformed their lives with the help of your Tarot reading.

21. Shoot a memorable video about your Tarot reading skills and post it to Youtube.

22. Create Tarot reading specials for different times of the year. Offer a Love Tarot Reading special for Valentine’s Day or a New Year special for the start of the year.

23. Run a competition to win a free Tarot reading with you and cross-promote on other websites.

24. Have a clear ‘call to action’ on your Tarot readings/Services page, e.g. “Buy Now” or “Book Reading”.

25. Add a ‘bonus’ to your Tarot reading, e.g. a brief numerology or astrology report.

26. Become a guest on a Tarot radio show program.

27. Have a ‘weird’ sale like, “I just pulled the Six of Pentacles and I’m ready to give, give, give.”

28. Write a guest post for another Tarot (or similar) blog and be sure to include your links in the profile.

29. Run a free webinar or teleseminar on Tarot and share your knowledge and your services.

30. Offer Tarot reading gift vouchers.

31. Advertise on your own website. Sounds obvious, but make sure you have a banner that links to your paid services pages.

32. Consider setting up Google Adwords and paid advertising. It’s not always effective, so make sure you get informed on how to get the most ROI out of Adwords.

33. Create an email autoresponder series such as the 10 Most Insightful Tarot Spreads, and include links to your Tarot business.

34. Leave insightful comments on other people’s blogs and contribute to the conversations.

35. Register your business with Google Local.

Existing Customer Strategies

36. Create a loyalty program where your customers receive points that can be used on free Tarot readings.

37. Offer your current customers a referral bonus, e.g. refer a friend and get 50% off your next Tarot reading.

38. Reconnect with your clients 3-4 months after their Tarot reading to check in that everything is going OK.

39. Mail (yuh, snail mail) your loyal customers a personal thank-you note and 5 postcards with a “Refer a Friend” special.

40. Collect the birth dates of your customers and offer a special discount for a Birthday Tarot reading.

Branding Strategies

41. Craft an attention-grabbing tagline for your Tarot business.

42. Tell your personal story on your About page and get clear on what style of Tarot reading you offer.

43. Be authentic and show passion. There’s an old adage, “People buy from people they like.”

44. Design a stand-out logo for your Tarot business.

45. Get clear on what your customers truly value in your Tarot readings and use this to form your marketing communications.

46. Talk in terms of benefits rather than features, e.g. “accurate and insightful Tarot readings” rather than “email Tarot readings”.

47. Find your unique ‘voice’ and ‘image’. For example, Dan Donche is the edgy, bold and “inappropriate Tarot reader“. What are you going to be known for?

tarot-business-marketing48. Create an eye-catching business card. Sure, you can get freebies from Vistaprint, or engage a designer to make you something really special.

49. Include customer testimonials on all of your marketing materials.

50. Be the Purple Cow. Find a way to stand out from the crowd and be different.

51. Offer a guarantee that if your customers are not 100% satisfied with their Tarot reading, they can get their money back. Trust me, it is rarely used.

Offline Marketing Strategies

52. Create Tarot card postcards with your details printed on the back and drop them in random, unexpected places – on the street, at a bus stop, along the beach, at the local park. People will be intrigued when they pick up a Tarot card and may be compelled to get in touch with you to find out what it all means.

53. Prepare your ‘elevator pitch’ (a 30 second spiel about your Tarot business and why your customers rave about you) and be ready to share it with everyone you meet.

54. Post a flyer for your Tarot business at the local shops, especially new age shops.

55. Carry your business cards with you always, and be ready to hand them out as you eagerly tell others what you do for a living.

56. Offer 10 minute Tarot readings for $10 at your local library, café or hairdresser, and hand out your business cards for more in-depth readings.

57. Write a regular article in a new age / spiritual magazine and include your contact details in your profile. Tell your well-networked hairdresser all about your business and ask her to recommend you to her clients.

58. Join local small business groups with people from diverse backgrounds, and attend regular networking events.

59. Take out an ad in your local newspaper, but make sure you’re attracting the intended market.

60. Join your local Tarot association.

61. Create a local meet-up group around Tarot.

62. Create a unique story about you as a Tarot reader (e.g. professional management consultant turned professional Tarot consultant) and pitch the story to your local newspaper for coverage. Larger newspapers often get their story ideas from the local papers.

branded-card63. Brand your car with your Tarot business contact details and logo.

64. Join associations in complementary fields where you have an interest – e.g. astrologists, Pagans, Wiccans, psychics, etc. Build relationships and encourage two-way referrals.

65. Ask your local newspaper or magazine if you can write a regular column with Tarotscopes (Tarot cards for each sign of the zodiac).

66. Ask to present at your local Tarot association’s next meet-up.

67. Partner with people in complementary industries and offer combined packages. For example, why not join forces with a beauty therapist and offer Tarot readings + Pampering parties?

68. Put up a huge advertising banner in your front window of your house or office.

69. Join your local Chamber of Commerce.

70. Give back to the community by offering free Tarot readings at the next charity event.

71. Post an ad on a free list such as Craigslist or Gumtree (Australia).

72. Set up a stall at the next New Age fair/market such as the Mind Body Spirit festival in Australia.

73. Create a special Tarot reading event for your local mother’s groups. Set up your table at the play centre and read for each mum as their baby plays with the other babies and mums.

74. Sponsor a charity event by offering a gift voucher for a Tarot reading.

75. Offer to give mini Tarot readings at sales events at like-minded shops.

76. Ask your friends and family to promote your Tarot business.

77. Carry your Tarot cards with you all the time – you never know when someone might need a Tarot reading and are prepared to pay for it.

78. Design a few t-shirts that advertise your Tarot business in a quirky way and wear them whenever you go out in populated areas or even to your next Tarot conference.

OK, what are you waiting for? Get cracking!

Which 5 marketing strategies are you going to put in place this week or this month to bring more customers to your Tarot business?

Have you got any other awesome marketing strategies that have worked for your business? Share them in the comments section.

P.S. Struggling with how to Market Yourself Authentically?

Marketing your Tarot business is one of those tricky things. You don’t want to come across as the annoying Tarot reader who won’t stop bugging people to buy her Tarot readings. But you also don’t want to be completely unknown in the marketplace. So how do you find the sweet spot in the middle?

Well, that’s where I come in. I’ve helped many Tarot professionals build loyal and engaged communities and connect with existing and potential clients using authentic marketing strategies. And I can help you do the same.

I won’t lump you with ‘cookie-cutter’ strategies that can be taken from any online marketing book. In our business coaching sessions, I’ll work directly with you to create marketing strategies that are unique to your business and your clients. And I’ll show you how marketing can be fun, engaging and most importantly, authentic. No sleazy strategies. Just heart-centered ways to connect with the people who will value your products and services the most.

>> Click here to apply for a complimentary Discovery Session with me today.

{ 63 comments… read them below or add one }

Joanna January 23, 2013 at 1:12 am

Great post for newbies to the business!

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Brigit January 23, 2013 at 9:25 am

Thanks Joanna. You probably have a lot more up your sleeve being a professional marketer!

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Zac January 23, 2013 at 8:43 am

Awesome post! I love the TarotScope idea, I will definitely be contacting my colleges local paper to see if they would be interested in such a thing.

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Brigit January 23, 2013 at 9:22 am

Great – I’m so glad to hear that it has got you thinking about your next marketing strategy!

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Lanell January 23, 2013 at 8:45 am

This post came right on time! I just wrote my first blog entry! thanks

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Brigit January 23, 2013 at 9:24 am

Congratulations on writing your first blog post! That’s a huge milestone!

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Theresa | The Tarot Lady January 23, 2013 at 9:11 am

Great post! Lots of awesome ideas that any business person (tarot related or not!) can use. Smart!

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Brigit January 23, 2013 at 9:24 am

Thanks Theresa! I bet you’re on top of most of them! And best wishes for the launch of your new product today – http://www.thetarotlady.com/high-fives-and-bitch-slaps-from-the-universe/

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Theresa | The Tarot Lady January 23, 2013 at 10:06 am

LOL you know me too well!

And thanks – the launch has been exceeding my expectations!

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John Thompson-Campbell January 23, 2013 at 9:26 am

This guide is very interesting, useful, practical and impressive. I’m going to be using quite a few of these myself. John.

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kelly January 23, 2013 at 10:43 am

Great ideas here, thanks.
I used your yearly overview spread for new year readings and am doing quite well with it….now I’m also using it for birthdays. It has also helped me to get better at reading cards quicker too as it has given me more work than expected.

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Brigit January 23, 2013 at 1:05 pm

Fabulous! I’m so glad it has helped you with your own Tarot business.

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Christine January 23, 2013 at 4:02 pm

Another great post by brigi:-) these useful tips and generous sharing come just in time as this year is my second year of reading professionally. Still to think of a business name though,lol…me the queen of swords -the air likes to leave no trace so not gonna have my name in the business name:-) Thank you,wise and generous Brigi :-)

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Brigit January 23, 2013 at 8:50 pm

Thanks Christine! Congratulations on entering your second year of professional Tarot reading.

Choose your business name carefully! Once your brand has been established, it’s very hard to change. I wish sometimes I could have a different business name…

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Elise January 23, 2013 at 11:53 pm

Wow, Bridget, that is pure solid gold right there. Cannot wait to get started on all of them. Thanks sooooo much.

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Brigit January 24, 2013 at 9:52 am

My pleasure! Watch your business skyrocket!

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Elise January 24, 2013 at 8:20 pm

Would like to start a forum to see how everyone implements your suggestions, what works for who, etc. If anyone wants to get the ball rolling…

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Brigit January 25, 2013 at 4:41 pm

Great idea, Elise!

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Jenna January 28, 2013 at 9:58 am

yeah yeah!!!!!

Aasheesh January 24, 2013 at 12:42 am

Great ideas Biddy.I think the compilation is comprehensive .They would serve as a reference point for any business idea.
The key is to be proactive at all fronts and keep a keen eye on what needs to be done.In a dynamic environment people who are flexible succeed better.
Thanks a ton Biddy for giving us this post.
Aasheesh

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Brigit January 24, 2013 at 9:53 am

Thanks Aasheesh. That’s right, you could definitely use these marketing tips for other small businesses with some slight modifications here and there.

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Zamm January 24, 2013 at 12:56 pm

Wow, this is a treasure-ful of tips. I really appreciate this. Thank you!
I’ve always admired your way of sharing and engaging people with the TAROT.
Many blessings to you, Biddy!

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Denise Suttie January 24, 2013 at 6:08 pm

Hi Brigit, this is awesome! I really like the idea of carrying the cards around at all times ready for an on the spot reading.

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Jenna January 28, 2013 at 9:57 am

Brigit,

Wow this has been so helpful, it reinforced a lot of ideas I was already thinking about and reaffirmed many of the things I am currently doing. I feel like I owe you for this incredibly helpful post! Want a reading? ;)

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Brigit January 30, 2013 at 9:19 pm

That’s so sweet! I might just take you up on your generous offer :-)

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Ashley February 5, 2013 at 3:29 pm

I just started my blog!!!! Its about my own self-discovery with metaphysics, but I’m also going to be writing a lot of articles on tarot and giving readings!!! I’m going to use a lot of these tips because they are awesome! Thank you for sharing your knowledge with us Brigit!!!!

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Brigit February 7, 2013 at 1:47 pm

Congratulations! I hope it’s gong well and these marketing techniques help you to build your brand.

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ChaChanna February 24, 2013 at 11:26 pm

Thanks so much for this post. I had a thought this weekend to do mini readings at yoga/Pilates studios, and now you’ve given me the stellar idea to try libraries and hair dressers. Saturdays are their busiest day. I could do readings while the clients wait.

I’m also going to go go out to meet others in the new age field, not sure why I didn’t think of it because it makes perfect sense.

I literally just decided to go professional four days ago. This post is an amazing idea starter for me.

Thanks!

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Brigit February 25, 2013 at 3:56 pm

Congratulations! So glad you have made the leap of faith towards being a professional Tarot reader and you’ve grabbed the bull by the horns. Wishing you all the success!

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Veronica Harrison April 30, 2013 at 3:20 pm

The strategies I’ll put into place this week will be:
1 listing my website on social sites.
2. Give out business cards.
3 get others to refer potential clients to me.
4 Set up a refirral program
5 come up with what can help me to stand out more!

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Brigit April 30, 2013 at 7:24 pm

Awesome! I would love to hear how it goes for you after you’ve implemented your strategies.

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Veronica Harrison May 1, 2013 at 1:46 am

Hi biddy,
I just wanted to say that that was a great blog post regarding the tarot tips for marketing yourself.
I’ve been doing some cross promoting, listing my website in the comments section of blogs etc.
Your post has opened up new doors for me!

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Gael June 9, 2013 at 1:00 pm

Great ideas. I’ve been working for a month on my website and Brigit’s ideas have been a great help

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Jess June 13, 2013 at 2:43 pm

Great tips Brigit! I recently started a website where I do free Tarot readings to gain experience, and this will definitely help me when I get to be professional one day, hopefully :)
My website is http://astertarot.tk/ for anyone that would like a free Tarot reading while they’re waiting for the month to pass to request another free reading here on Biddy Tarot, hehe :P
I hope you don’t mind me posting about my site, if it’s against a rule or something, then I’m really, really sorry.

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Brigit June 13, 2013 at 9:57 pm

Congratulations on setting up your new business! I don’t mind you sharing at all, especially as it is within the context of the post.

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Jess June 15, 2013 at 2:43 pm

Thank you so much for the support! Your site definitely inspired me :)

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Kristen July 6, 2013 at 10:43 am

Hello Biddy!
My goodness you are a very busy woman! I just started my little tarot business today. I don’t even have my site up just the domain and email. I have been reading your site and a few other gals’ site’s and am completely overwhelmed at all the work you are doing in business today!

Such amazing information you have listed I had no idea how much work is involved, especially with the whole social media aspect. lol I am certainly spinning in my chair wondering where to begin but I am going to follow your 78 steps. My main business is for life coaching and hypnotherapy and am going to apply the same principals. So much has changed over the years…..

Thank you soooo much for your hard work and strong attention to details!! I truly appreciate your effort!

Kristen Burkhardt-Hanson

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Brigit July 13, 2013 at 3:17 am

Thanks for your kind comments! My advice… take it slow. Write down everything you want to do and then choose 2-3 marketing activities to do now that will have the biggest impact and that are the most fun. You also don’t have to be a master at social media to get business… you might be a master at something else that attracts clients instead. For example, I am not a fan of Twitter and don’t use it much, even though people say you ‘have’ to be on Twitter, and it hasn’t stood in the way of my business.

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bernieh July 24, 2013 at 1:06 am

Great post xx

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Dom July 25, 2013 at 10:21 pm

I LOVE YOU! Thank you :) Wish me luck!!!

(hi other people :) good luck to you all too!)
Love and light xoxoxox

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Brigit July 26, 2013 at 3:05 am

*smile* I’m glad I could help. Come back and share your successes when you’ve implemented some of these strategies!

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Meera bhatia August 6, 2013 at 3:45 pm

Hi
Thanks for the amazing marketing tips . Your site has the most useful tips
Love & gratitude
Miraa.

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Brigit August 7, 2013 at 2:36 am

My pleasure! I hope it helps to increase your business!

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Barbara August 7, 2013 at 9:32 am

Thanks! I will be using all of this great info.

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Mike December 7, 2013 at 9:55 pm

An idea that may be a little expensive but unique. How about getting your business cards printed with all the Major and Minor Arcana on the back of them. If you had enough printed you could turn your business cards into collectors items were people can collect 78 of your business cards to make up a Tarot set. It could be used as an incentive to book a reading. Also think of how many times someone would have your business details lying around there home. As you would have a tarot card on one side and your business contact details on the reverse.

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Brigit December 9, 2013 at 1:06 pm

Great idea! Very creative.

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Bhairavi February 23, 2014 at 3:42 am

hi brigit,
Super suggestions. Have been reading tarots since 15 years. But took it up as a profession very recently. So your tips are just in time.
Thank you

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Irina March 1, 2014 at 3:49 am

Such an inspiration! Your creativity , sprinkled with pragmatic flavour and deliciously enmeshed in professional artistry, have managed to kick my proverbial “schpants” out of my slumber and gave me an appetite for a more self-liberating mode.
Lying next to my feverish 8 y/o , for the second day in a row, I realized I want the freedom to attain my financial goals and needs through a less conventional way and more importantly, doing it from the comfort of my schack . So ” to tarot or not to tarot?” IS a rhetorical question.:-)

Thank you, Brigit!

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Brigit March 3, 2014 at 3:51 pm

Yeah! You CAN do it!

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Maggie March 15, 2014 at 11:15 am

Thanks Biddy for your advice.
I have done…what I thought was the hard work after chatting with you some months ago about starting a business……. I have written and published my first Tarot book…”Inside Tarot” on sale at Amazon. I have got a fab website http://www.maggietarotguidance.com which I am really pleased with.I advertise and work in a local hairdresser …paid for some lovely designed business cards and leaflets, done some walking and posting of my business leaflets in my local shops ,cafes, hairdresser s …on google, twitter, and face book. But STILL not making enough money to survive.eeekk.where am I going wrong.help please.mx

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Maggie March 16, 2014 at 8:56 pm

I hope you don’t mind me putting my details on this Biddy. I really need some help though. I have looked at your business guidance section and you are not available until May – Is there any way I can access support before that ?
Love and Light.
Maggie

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Brigit March 17, 2014 at 9:19 pm

I’ll be in touch via email, Maggie.

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Brigit March 17, 2014 at 9:27 pm

Maggie, I’ve got in touch with you privately via email so that we can talk more about your business and what obstacles you may need to clear away to find those golden nuggets.

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Maggie March 18, 2014 at 3:49 am

Thank you Brigit, looking forward to speaking with you.
Also another little thing I do – that could be useful for others….when I am doing face to face readings I write everything down for them as I read the cards, as people tend to forget what has been said. I always put a contact sticker with my Logo and details on the right hand side of the page, Often when people have readings they show their friends the paper reading – BOOM – there are your contact details for others to see!!
Maggie

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Brigit March 20, 2014 at 4:56 pm

Great idea!

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Maggie March 17, 2014 at 3:41 pm

This is a very useful list! Thank you so much Brigit! :)

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Carol April 9, 2014 at 9:31 am

Hello Brigit!
This is awesome! It’s been a difficult process of coming out of the closet with my reading abilities but it’s moving forward. I’m currently creating a website the list you’ve provided is helping me tremendously! I have a favor to ask of anyone here that might be interested… once the website is done could I possibly get someone or several of you to take a look and let me know what you think? Constructive criticism is most welcome. :)
Blessings!
Carol

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Brigit April 9, 2014 at 5:59 pm

Absolutely! The best forum is probably over at the Biddy Tarot Facebook Group – http://www.facebook.com/biddytarot

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Carol April 10, 2014 at 1:59 am

Great! Thank you Brigit.
Blessings,
Carol

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Dalia April 29, 2014 at 3:16 am

Hi Brigit,

I want to say thank you for these amazing ideas! Even though I have been a Tarot reader for more than a decade, it is now that I decided to build a business around Tarot and Numerology, and all the ideas and experience you share are so valuables for me.

Thank you !
Dalia

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Brigit April 29, 2014 at 3:18 am

My pleasure, Dalia! You’ll also LOVE http://www.biddytarot.com/87-ways-to-boost-your-tarot-career/ from guest writer, Kyana.

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Kevin Baird June 9, 2014 at 8:54 am

I’ve recently created an Oracle deck, The Horizon Oracle and I’m looking for a way to set up an online automated reading app. Any suggestions would be appreciated. Luv’ your page here :)

Hugs,
Kevin

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Brigit June 10, 2014 at 4:40 pm

It’s difficult to give specific advice without knowing your situation. You might be interested in a Discovery Session with me to explore whether business coaching would be a good fit for you? If so, click here.

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