When I first started BiddyTarot.com in 1999, it was a fun way to share what I was learning about Tarot with others, practice my Tarot reading skills, and create a distraction while I was studying Commerce at University and later, working in corporate.
And for a good 10 years, it stayed that way.
Then in 2010, I read “The 4 Hour Work Week” by Tim Ferriss – total game-changer! I realized that my Tarot ‘hobby' could actually become a real-life business.
So, I started to improve my website, find new clients, and share more content. Things started to get busy and I was serving many more people through my readings and Tarot eBooks.
But I started to feel the ‘growing pains' of my company as it expanded.
For example, I could no longer do $10 Celtic Cross readings, because I had over 10 clients a day and I was becoming totally burnt out with little financial reward.
And I could no longer manually email copies of my eBook when someone made a purchase because my Inbox was maxing out and I was left with little time for anything else.
It was time to level-up Biddy Tarot from hobby to business.
I raised my prices. I upgraded my reading offers. I became clear about who I could serve best (and therefore had more rewarding client interactions). And I finally got a digital product delivery service, eJunkie, to automatically send the download links for my eBooks.
Wow – what a difference these changes made. I had more time, more headspace, and most importantly, more JOY in my business.
Had I not done this, I would have found myself completely overwhelmed, stressed, and limited in the amount how much I could grow the business.
Maybe you can relate?
Are you starting to feel the growing pains of your Tarot business?
Are you finding yourself in a ‘love/hate' relationship with your business as you get busier but perhaps more overwhelmed?
Yes? Then it's likely you're transitioning from a Tarot hobby and a Tarot business.
Don't worry – it doesn't have to be a Tower-like moment with everything coming crashing down around you while you rebuild your hobby into a new business.
You simply need to make some conscious choices along your path and you'll find that everything flows naturally as you move from one state to the other.
Tarot Hobby Vs. Tarot Business
So what's the difference between a Tarot hobby and a Tarot business?
At the heart of it:
A business is designed to make a profit and create a sustainable lifestyle for the business owner. A hobby is designed to practice your passion.
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You're running a Tarot hobby if…
- You’re doing it for the love of it
- You charge what you think people will pay (if at all)
- You help anyone and everyone
- You work when you feel like it
- You invest in your Tarot skills
You're running a Tarot business if…
- You’re doing it for the love of it AND to generate a profit
- You charge based on the value you deliver and what is profitable
- You are very clear about your ideal client
- You have ‘business hours’ and commit to deadlines
- You invest in your Tarot skills AND your business skills
Now, there's nothing wrong with wanting to maintain a Tarot hobby for the rest of your life.
Where the pain comes is when you think you're running a Tarot business (i.e. you rely on the income to sustain your lifestyle), but in actual fact, you're running a Tarot hobby.
You read Tarot for as many people as possible, but quickly get burnt out because you're not charging enough or you're not working with the clients who truly value your work.
Or you start a blog or a newsletter but only post when you feel like it or remember to do so, leaving your community doubting your professionalism and finding inspiration elsewhere.
Or you're so busy working in your business (i.e. doing 1:1 service-based work, manual tasks, and back-end administration) that you never have time to work on your business to maximize your efficiency, streamline your processes or outsource non-core tasks. As a result, you feel tired, over-worked, stressed, and – let's be honest – completely over it.
To avoid this pain, it's essential that you make a conscious decision about whether you have a Tarot hobby or a Tarot business, then start operating that way.
Choose Now: Tarot Hobby Or Business?
If you want to make a conscious decision about whether you're running a Tarot hobby or business, then consider these questions:
- Are you serious about creating a Tarot business and prepared to put in the work to make it happen?
- Is there a market for what you want to offer? Are people willing to pay for your services and products?
- Are you comfortable with risk, success, and failure? Are you ready to put your heart on the line?
- Are you prepared to deal with the business administration – tax, book-keeping, legal set-up, etc.?
- Are you ready and willing to invest in not just your Tarot skills but your business skills?
So which path will you choose? Tarot hobby or Tarot business? It is up to you, but make the choice consciously and avoid many of the growing pains.
Ready To Grow Your Tarot Business?
Are you serious about creating and growing your Tarot business?
A business where you are making a difference in people’s lives and doing what you love to do – helping and inspiring people.
A business where you are making a serious income because your customers truly value the work you do and they keep coming back for more.
A business where you feel confident and genuinely ‘good’ about what you are putting out into the Universe.
A business where you can work on your own terms and spend more time with your loved ones because you are so effective at what you do.
If this resonates, I invite you to join my FREE TAROT MASTERCLASS where you'll gain access to the building blocks you need to start a successful online business.
This is your opportunity to share your unique talents and gifts with the world while creating an abundant lifestyle (both spiritually and financially) for you and the people you connect with.
>> JOIN THE FREE MASTERCLASS AND ALIGN YOUR GOALS WITH YOUR SOUL <<
Over To You…
Are you running a Tarot hobby or a Tarot business? Which do you choose? Please share your responses and feedback in the Comments below – I read every one of them!