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How to be the Tarot Reader Everyone Raves About

by Brigit on December 5, 2012 in Tarotpreneurs

Tarot Party Melbourne

So, you’ve been reading the Tarot professionally for a while and you’ve been getting some good feedback on your accuracy and insight. But how do you take it to the next level? How do you become the Tarot reader everyone raves about?

Assuming you already have the skills to read Tarot professionally, I want to share with you my trade secrets on how you can create a long-lasting connection with your Tarot reading customers and have them coming back for more.

Relationship Marketing 101

It used to be about how many customers you could get through the door. Customers = sales = money in the bank, right?

Well, now it’s about building a long-term relationship with your customers and nurturing that relationship so that they are insanely loyal, tell their friends about you and keep returning for Tarot readings. You become the trusted advisor – the person they rely on for deep insight and personal guidance, to help them live the life they want to live. You connect with your customer in a unique way that truly meets their needs and leaves a lasting impression, creates a loyal following.

What I love most about this model is that it comes from a place of authenticity and ‘heart’. The only way you’re going to build that long-term relationship is if you treat your customers with true love and compassion. You care about them and you want them to succeed. Everything you do as the Tarot reader is to serve their Higher need. What better way to operate a professional service?!

So how do you actually go about it? Well, I’m about to share a few of my trade secrets on how I personally nurture the relationship with my Tarot reading customers, plus a few other strategies that I have seen done very well elsewhere.

Before the Tarot Reading

This is all about setting up the foundations for the right relationships with the right customers. You want your customer to choose you based on ‘fit’ and likewise, you want to attract customers that are a good match for what you have to offer. Here’s how:

Stand out. Show how you’re different from other Tarot readers. Be clear about your reading style and what you have to offer. Present yourself in a professional but unique way. Be clear about your personal brand. Create an ‘About’ page that is so uniquely YOU.

Identify the ‘perfect’ customer. While we can’t always select who we work with, we can let our prospective customers know who might be a good fit. You might include the following on your website – “You’ll love working with me if you are… empowered, open-minded, ready to transform your life, etc.”

Set clear expectations. How long will the reading take to deliver? What information needs to be provided by the client? What is included in the reading? How long will the reading be? Can the client ask questions later? Cover off all the fundamental aspects of what your customer can expect from getting a Tarot reading with you. Leave no doubt in their mind about what they will get from a reading.

Provide sample readings. Give your customer a taste of what they can expect from a reading. Either create sample Tarot readings from scratch or use past readings (with the client’s permission). Provide feedback and testimonials.

Connect. Once your customer has purchased a reading, get in touch immediately. Learn more about their situation and start to understand the client’s needs so that you are fully prepared for the actual reading.

During the Tarot Reading

During a Tarot reading, your duty is to make your customer feel comfortable and safe, ready to share and receive the messages from the Tarot. You are here to listen as well as talk, and to connect into what your customer truly needs from you during the Tarot reading.

Create a welcoming environment. If you’re working face-to-face, then clear your space, put on some soothing music, and burn aromatic oils. Even if you’re working online, you can create this sacred space for yourself and it will resonate through to your client on the other end of the internet. Be kind and friendly, and make your client feel comfortable.

pot-of-teaOffer sustenance. Offer a cup of tea or a biscuit with your reading. James Wells of Circle Ways does this which just sounds wonderful. By offering sustenance, you are offering nurturing and genuine compassion.

Talk about what to expect. Open your reading by sharing your philosophy on the Tarot and how you see it working. Be clear about what it can and can’t do, and show how your customer will get the most value out of the session by being present and focusing on the question at hand.

Listen. That’s right. Listen. You might think your customer has come to hear you speak about the cards, but they will also get value from opening up and sharing their insights throughout the reading. Create the space for  a two-way dialogue. Reading online? Acknowledge the client’s question and situation and show compassion for what they are going through. Offer the opportunity to discuss the reading via email.

Read intuitively. Forget about what the book says when you’re in the midst of a reading. Trust your gut instinct and read what you feel and see.

Offer a gift. Give something to your client to take away from the reading. It might be a personalised affirmation based on the outcomes of the reading, a recording of the reading, a photo of the cards drawn, a copy of one of the Tarot cards or a recommended reading list.

After the Tarot Reading

The relationship with your customer does not end once the Tarot reading is over. Not at all. In fact, this is where much of the magic happens and you have the opportunity to create a lasting impression. Here’s how:

Ask for feedback. Directly after the reading, ask your client to provide you with detailed feedback on the reading. I ask my clients to do an online survey that can be anonymous if they wish. Always follow up personally after a client has left feedback, either to say thank-you or to address any issues.

Check in on progress. A few months after the Tarot reading, connect with your client and ask how things are going since the reading. Not only will this add to your understanding of the Tarot cards, your client will feel nurtured and cared for, knowing that you have their back.

gift-boxOffer another gift. You might come across a blog post, a book or a website that you feel would help your client. Send it to them with no obligation.

Provide a loyalty benefit. Reward your customers for sticking with you. You might offer a free reading for every 5 readings, or create a point system as I have done for the Biddy Tarot Loyalty Program.

What do you do in your Tarot reading practice to nurture your relationship with your customers and have them raving about you? Share your comments in the Comments section below.

Ready to Transform your own Tarot business?

Whether you’re just starting out as a professional Tarot reader or you’ve got an established business but want to take it to the next level, I can help. I have worked hard to make Biddy Tarot what it is now and have learned a huge amount along the way.

I am now available for private 1:1 Tarot business coaching to help transform your Tarot business. Click here to find out more.

{ 15 comments… read them below or add one }

Zac December 5, 2012 at 11:03 am

Thanks for the tips! I will definitely be putting these to use for my future readings. My biggest issue is simply getting people interested enough to request a reading – even if the readings are free! I have a Facebook page for my “business” and have done readings at parties and such where I pass out flyers, but very few people seem to come back to my page for more info.

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Brigit December 5, 2012 at 11:18 am

Zac, you will absolutely love the Biddy Tarot Free Readers page then. All the readers get plenty of requests! I’ll send you some info on how to add your name.

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Zac December 5, 2012 at 11:28 am

Thank you so much for the opportunity! I’m totally strapped for cash at the moment (life of a college student), but as soon as my next paycheck gets in I will definitely be sending in my information! Once again, thank you much for the opportunity, your blog has been so helpful to me as I have been researching the Tarot and your advice is the best!

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Tonja December 5, 2012 at 11:59 am

Brigit, I love your advice and insight. You are such an inspiration to me. I am planning to start up with reading on your site at the beginning of january. Let me know if I need to do anything on my end. Take care and have a wonderful holiday.

Tonja

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Brigit December 5, 2012 at 3:08 pm

My pleasure! When you’re ready to offer readings, please just contact me via the Contact Form and I’ll send you through everything you need to know!

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Doreen December 5, 2012 at 4:07 pm

Great article Brigit and thankyou for sharing.

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Aasheesh December 5, 2012 at 5:10 pm

Very helpful tips Biddy.It would surely help a Tarot reader to build a long term bond with the clients so that they give you regular business. The subtle connect with the client always ensure that you become their trusted advisor over a period of time.Sustained efforts in this direction would definitely give positive results.
Regards,
Aasheesh

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Sigrun Helene December 5, 2012 at 10:21 pm

Very inspiring article with some useful advices which I immediately took to my heart and into use.
Sigrun

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Neil Ormsby December 6, 2012 at 3:40 am

I always asked the client not to ask me any questions during a reading !
Lets face it, the person you are reading for is paying you to tell them what the cards are saying.
I always recorded my readings for them, and we would chat, and I would answer any questions after the reading.
A lot of Tarot readers, asked questions during the readings, I saw this many times at Psychic Events in the UK and this got me so mad.
I once saw a girl trying to do readings, with a Tarot book under the table.
It must have been her looks ( she was very beautiful) and presentation that did it, because people still paid her.

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Brigit December 6, 2012 at 7:39 pm

Hi Neil,

Thanks for sharing your perspective! It probably comes down to what questions you are asking… if they are probing questions about the client’s life, then perhaps that’s a little dodgy especially if you are pitching yourself as highly intuitive and accurate.

But, you can also ask questions that help the client to think about their life in a particular way. For example, you get the Chariot, and you might ask, “In what way are you using self-discipline, willpower and control in your life? Do you need more or less of it?”

Or, you can ask the client to describe what they see in the card, perhaps triggering their own intuition. I suppose it is more like a counselling method where you are helping the client come to their own conclusions.

That said, it’s not everyone’s cup of tea and I absolutely respect if you choose not to ask questions. For me, as an email reader, it’s nearly impossible to have an instant dialogue with the client!

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Neil Ormsby December 6, 2012 at 8:06 pm

Yes I agree with what you are saying, and when you are reading for a client, it is a form of counselling, even more so in this day and age.

The secret is to see things that are not really coming from the cards.
So yes it’s intuition, clairvoyance, call it what you will, but it comes from somewhere !

I also found a lot of people needed conformation of what they already knew deep down inside.

Kind regards. Neil

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Kelly December 6, 2012 at 11:17 pm

Thanks for the tips. I can’t recommend enough the ‘about me’ page and being completely honest. I had to admit to myself what kind of a reader I was…a straight to the point kind of a reader when I wanted to be a lovey dovey type of reader. My readings and the kind of customers I was getting began to improve when I was honest about who I was including personality. I was afraid to say things like…i’m kind of quiet, kind of nerdy, a bit introverted, love animals etc…because I thought who would want a reading :). So what I learnt was there is a place for all types of readers since there are all types of people out there. I’ve also become more lovey dovey too as my reading skills grow with customers.

With getting customers to come back to me again and again has been a problem for me. I am still working out how it fits into empowering the customer and myself. I feel when a customer comes back again and again they’re depending on me, on the cards and somehow my own empowerment is going downwards. Hard to explain.

Love the picture of scones with jam and cream…made me hungry and I laughed as I pictured a customer staring at me as I interrupt their reading to have another bite haha.

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Brigit December 7, 2012 at 3:31 pm

Hi Kelly,

You’re absolutely right… the About page needs to state who you really are (and who you are not). It will do a lot for attracting the right type of clients to you. I know I still need to work on mine to get it just the way I want it!

There’s always a balance with repeat customers between empowered clients and ‘needy’ clients. I think it’s possible to have repeat empowered clients with your guidance… show them how to act on the advice of the cards then recommend waiting until enough time has passed before the next reading. They will respect you for this.

Brigit

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Lesley Tett June 18, 2013 at 2:34 am

Thanks so much for the lovely bit of encouragement. My husband and I (we both read cards), are taking our business to the next level and are putting the final touches on our website, hoping to launch in a couple of days…woohoo! We are trying to cobble together an ‘about us’ page which certainly has its challenges! It is always difficult to write about yourself, well for me anyways. Generally you want to come over as someone skilled enough to spend money with and honest about who you are so clients will trust your integrity. I hadn’t really thought too much about it’s value as being a way to attract a specific type of client. I suppose that is common sense really but we tend to miss these little ‘common sense gems’ when we have a lot on our minds! Thanks so much once again Brigit.

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Brigit June 19, 2013 at 7:37 pm

So glad the post has switched on a few light bulbs about how to present yourself and the value of what you do!

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