How Much Are Your Tarot Readings Worth?

by Brigit on September 5, 2012 in Tarotpreneurs

Charging for tarot reading

A couple of weeks ago, I read with intrigue a post by James Wells, titled “I Value Who I am and What I Do.” He relayed a short conversation where his client was asking him why he charged $145 per hour for a Tarot consultation.

It got me thinking.

How much am I really worth? How much value do I place on my services as a professional Tarot reader?

No doubt it is a question that is many people’s minds, not just for those starting out but who have been reading the cards for a long time. There are always external pressures and circumstances, such as economic conditions, busy lifestyles, increasing business expenses, and changing client needs, that push us to question how much we are charging and whether it is enough or too much.

So, in this post, I explore a number of different ways to charge for your professional Tarot readings and what may influence your decision.

Free Tarot Readings

free-tarot-readersOffering free Tarot readings is a great way to get started as a Tarot reader. Many Tarot enthusiasts who are making the transition from amateur to professional provide free Tarot readings to friends, family and strangers in order to build up experience or build up a client base.

You can offer free Tarot readings via your own website, or as part of a group such as the Free Tarot Network, the Biddy Tarot Free Tarot Readers page or phuture.me.

To make the most of this approach, it is important to be very clear in your own mind about what it is you want from the experience.  Is it that you are looking for constructive feedback? Clients? Testimonials? Practice? Once you know this, clearly articulate to your clients that you are providing a free Tarot reading in exchange for feedback, a testimonial, contact details, etc. so that you are also meeting your personal goals in the process.

That said, offering free Tarot readings has its downsides.

I believe that offering free Tarot readings for an extended period of time can be somewhat dangerous to your personal brand and reputation. First, the ‘perceived value’ of the Tarot reading is low because the client has not had to pay. Clients expect to just get an answer from you, any time, and your advice may be perceived to come easily and without much effort on their part. Clients may be less likely to pay attention to what you have to say or to value what you have to offer. Over time, this can prove to be very exhausting on the Tarot reader.

To get avoid burnout, it is essential that you set boundaries. How many free readings will you do per week and per client? What will you do if a client becomes abusive of your free reading service? How will you ensure that you are getting what you need from the experience?

Second, when you do decide to start charging, be aware that you may lose a lot of your original clients. Often the clients who request a free Tarot reading will not request a paid Tarot reading. While it may feel like you are building a huge client base, ask yourself whether these clients will stick around when you start to require a fee for your service. I recommend that you make it clear that you are offering free Tarot readings for a limited period of time, and after this time you will start to charge for your readings. This sets an expectation early on.

When I first started reading Tarot, I offered free Tarot readings on the Free Tarot Network. I enjoyed the experience and appreciated all the feedback that I received. However, I got to a point where I felt like I had gained the experience I needed and that my time and insight was valuable enough to start charging a fee. I believe I also made the right move by offering free Tarot readings on a group website rather than my own. This way, visitors to Biddy Tarot weren’t expecting a free Tarot reader, even when I became professional.

Budget or Low Cost Tarot Readings

When I started charging for readings, I offered a $10 Tarot reading for first-time clients. It was a ‘try before you buy’ strategy that encouraged paying clients to try me out. If they loved the reading, they would return and pay usual prices.

This is another good strategy for when you are just starting out and building your experience and confidence as a professional Tarot reader. Budget or low cost Tarot readings can act as an incentive for people to try you out. You might restrict it to first-time clients, or you might have a blanket, budget price (all readings $10).

The downside to this approach is similar to offering free Tarot readings. There is an expectation that you will always offer low cost Tarot readings or that the value of your reading is not very high. It can be potentially damaging to your reputation long-term - if you continue to under-value yourself, your clients may under-value you also. So, be mindful of how you pitch such an offer.

My recommendation is not to say, “I’m just starting out, try me!” Instead, pitch yourself as a talented Tarot reader who is offering low costs Tarot readings for a limited time only, after which your prices increase. This sets the expectation that your prices will increase and that you are worth more than what you are offering.

Mid-Range Tarot Readings

Mid-range Tarot readings are generally in the vicinity of $60 to $80 an hour. Of course, this fee doesn’t take into account the costs of running a business, so keep in mind that  you are actually earning less than that amount.

Some readers will charge by the minute or hour, while others will set a fee based on the number of Tarot cards used or the number of questions asked.

Most readers with 5-20 years experience will offer their Tarot readings at this price range.

I am really pleased to see a number of popular Tarot readers and authors offering their services at this rate.  For example, Theresa Reed (The Tarot Lady) charges between $15 and $45; Barbara Moore (creator of Steampunk Tarot and author of multiple Tarot books) charges $20 to $40; and James Ricklef (author of Tarot: Get the Whole Story) charges $20 to $50. (Sept 2013 Update: These prices continue to change and evolve as the readers do.)

My professional Tarot readings fall within this bracket also, and I charge from $29 to $49 for a Tarot reading. (Sept 2013 Update: My prices have increased, but so too have the quality of my readings and the time and energy committed to my practice)

I see this pricing strategy as a conservative and well-balanced approach. It is taking into account the needs of the clients by not charging excessive amounts, but it is also taking into account the needs of the reader, especially when running costs, education, skills and experience are considered.

That said, I do wonder, sometimes, if we are under-valuing ourselves at this price level. You’ll see what I mean next…

Premium Tarot readings

Some professional readers will charge in excess of $120 per hour for readings. Some may even charge up to $200 for a one hour consultation.

Often these readers are celebrity readers or have a very defined skill set. Perhaps they integrate psychology, coaching, or spiritual studies into their readings, offering a holistic service.

James Wells, Tarot consultant, fits into this category. In his post called “I Value Who I am and What I Do,” he captures his response when one of his clients asked him why he charged $145 an hour:

“I do tarot consultations for people, prepare for each session by looking over my notes about their topics and questions, do my own administration, make sure the place is clean when clients arrive, brew the tea, attend conferences, and buy books and decks related to my field of work.

“It’s all part of doing what I love to do and offering to the world what I’m called to offer.  It’s not just about the money, it’s a part of who I am.  $145 per hour ensures that I get fair compensation for it.”

I applaud his confidence and his self-assurance, knowing exactly how much he is ‘worth’ and why. I also really like that he can articulate this so clearly, rather than just saying, “Because I can.”

The upside to charging a premium rate is that you are showing that you are ‘worth it’. You value your skills, experience and what you have to offer. What’s even better is that your clients are most likely going to listen to what you have to say. If they are paying $120+ per hour for their reading, then they will want to make sure they get value for that money and are more likely to act on your recommendations.

That said, you must deliver. You simply cannot charge a premium price and then only give a half-arsed reading. It would be unfair to both you and your client. So you must be confident in your skills and the results of your reading. You need to believe 100% that you can deliver value in your Tarot readings.

Alternative Pricing Models

If you are still in two minds about whether you go budget or premium in your Tarot reading rates, there are a number of alternative pricing models you can use to find something ‘in between’.

Sliding Scales

If you want to have a premium service where clients pay $150 for a full hour’s reading, then why not also include a low cost option of $15 for a one-card draw. This way, clients can try you out or buy what they can afford. You don’t have to compromise on your time or value – simply slide the scale of your offering down to match the price.

I use this approach with my fee structure, by offering a Mini Reading (3-5 cards) for $29, a Standard Reading (6-10 cards) for $39 and a Deep Reading for (11-15 cards) for $49. Most people still opt for a Standard or a Deep reading, but at least the choice is available.

By Donation / Pay What You Want

tarot-reading-donationWe have a local restaurant in Melbourne called “Lentil As Anything” where you pay whatever you can afford for your meal. The same model can apply to your Tarot readings, where you leave it up to the client to decide how much to pay you. You might call this “pay by donation” or “pay what you think it’s worth”.

If you feel uncomfortable about charging a set fee for your services, or you are starting out, then this model may work for you. I think it is something you would need to experiment with, though, to ensure that you are still able to cover your expenses and get paid for your time.

Freebie Days and Competitions

If you select a mid- or premium price range, then you may also consider offering a couple of freebie days or competitions where you offer free readings. This way, the clients who cannot afford a Tarot reading with you normally can try their luck for a free reading on these special days or in a competition.

Donating to Charity

One Tarot reader I know likes to donate a portion of her earnings to charity because she feels that this is a more ethical way of earning money from her clients. In her country and culture, Tarot is still an unknown and it helps to increase a sense of trust by letting her clients know that she will donate to charity.

Knowing How Much to Charge for Your Tarot Readings

To work out exactly how much to charge for your professional Tarot readings, you need to take into consideration the following different factors.

  • Target market and audience. If you work in a market or location where people simply cannot afford a premium Tarot reading, then you may need to adjust your prices accordingly.
  • Experience level. If you have been reading for a long time or have specific experience relevant to your field, then you may consider charging a premium for this experience. On the flipside, if you are new to reading Tarot, then offering your services at a lower rate may help to build your experience.
  • Other skills. If you have other relevant skills (e.g. life coaching, counselling or channelling) that you can bring to the table when reading Tarot, then you may want to charge extra because your skills mix is unique and highly valuable.
  • Business costs. You need to take into consideration the cost of running your business, including room rental, web hosting, business administration, payment fees, ongoing education, books and resources.
  • Income goals. What is your ideal per hour rate? What amount do you want to ‘take home’ at the end of the day, after all expenses have been accounted for? And how much money do you personally need to sustain the lifestyle you have or desire? Once you know this, it will make the job of selecting a fee structure a lot easier.
  • The value of your time. If you have a busy lifestyle with many commitments (family, work, personal, etc.) you may want to charge a higher per hour rate simply because your time is more important to you. Less readings for more money may appeal a lot more than more readings for less money.
  • Your personal brand. When I asked my husband (who has worked in pricing modelling) what a professional Tarot reader would need to consider when setting up their fees, the first thing he said was ‘marketing’. If you market yourself well and present yourself in a professional manner, then you will have a much better chance of selling your services at a higher rate. On the flipside, if your website is out-of-date or your practice rooms are messy, then your clients are going to wonder why they are paying so much for a reading.

At the end of the day, my view is that you need to be compensated fairly for your time and your insight.

As a professional Tarot reader, you typically invest a lot of time and energy into developing your Universal knowledge, building an ethical business, and giving as much of your insight to your clients as possible.

This has a value on it.

You also need to show your clients that you value what you do and so your pricing structure needs to reflect this value. Don’t be afraid to ask your clients to pay what you think your time and insight is worth.

 

Be bold! How much do you charge for your professional Tarot readings, and why? Leave your comments below. Remember, this is about sharing as professionals (or aspiring professionals).

Need Advice for Pricing your own Tarot Services?

Whether you’re just starting out as a professional Tarot reader or you’ve got an established business but want to take it to the next level, I can help. I have worked hard to make Biddy Tarot what it is now and have learned a huge amount along the way. From pricing, to internet marketing & social media, wow-ing customers, creating a passive income and more.

I am now available for private 1:1 Tarot business coaching to help transform your Tarot business. Click here to find out more.

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{ 63 comments… read them below or add one }

Angelo Nasios September 5, 2012 at 1:07 pm

Great post! I have gone through many revisions in my price structure. From a per card price of $5 a card. Pricing small spreads lower than larger spreads and so far. Currently i just set a set fee by the question, not the spread. Working by email, I cannot go by a per minute or hour rate, though I do take into consideration how long it may take me to do a email reading.

Many readers do under price themselves, I feel I have fair value for my readings.

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Brigit September 5, 2012 at 3:02 pm

Thanks for sharing Angelo. Yes, it takes a bit of tweaking to find the model that works right for you. Best to experiment with various methods until you get the right one.

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Jennifer September 5, 2012 at 2:02 pm

I agree entirely when it comes to free readings. You have to be sure to set your boundaries and if you start to feel “drained” in any way, it’s time to re-evaluate and either set stronger boundaries or perhaps change your decision.
I’ve debated several times on my price structure. Personally, I like to do a “custom” reading for the client each time to be sure that each aspect they would like to know is covered and I can provide them with adequate guidance. That’s why I mostly charge per question rather than the number of cards or per spread, but everyone in this work just has to do what they feel works best for them.

Great post! Definitely had some good points to keep in mind that I wish realized a little earlier than I did.

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Brigit September 5, 2012 at 3:04 pm

Jennifer, I’m curious, how do you define ‘a question’. So many times there are questions within a question, or a complex question might require a different approach to a basic question. How do you manage this?

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Cody Bryant September 5, 2012 at 2:03 pm

I am new at charging for my readings but I believe that I have a good price for all of the readings that I offer this article was very helpful and insightful I also do my readings by email.

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Brigit September 5, 2012 at 3:04 pm

Best wishes for your new business!

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Cody Bryant September 15, 2012 at 2:31 pm

Thank you very much Brigit!!!

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Robert September 5, 2012 at 3:36 pm

Namaste my friend. I am so glad that you are home safe and sound. I know that you folks had a wonderful trip, but I know that you are glad to be back.
This article you have posted is wonderful.
I myself have been working those figures around in my head for about a month or so.
My time on your website was a successful venture for me to begin to rely more on my intuition. I now have crossed that barrier, and realize that I am not only somehow able to do this as a service, but that I can expand the threads of love and energy.
I am running specials, but limited time specials, I offer a 1 Card draw for the suggested donation of $5.00 (USD). I will offer a 3 Card, 5 card, and ten or more card read(ie: Celtic Cross, or similar) From $5 to $35, I have no problem accepting the tangible blessings of my clients.
Even my appointments for indepth intuitional counseling @ $50 per 1/2 hour, seem to be about where I feel comfortable with at this stage.
Once again, bless you and thank you for your timely wisdom. Seems that if we learn to develop
faith in ourselves and the knowledge of the universe, we find that what we need, will be, when and where we need it
Again, welcome home to the three of you.
Come visit@ http://ask-matthias.tripod.com/

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Ruth September 5, 2012 at 3:59 pm

I work in my own business and for another site…for myself, I charge the mid-range prices and I fall within the 5-20 year experience level. I charge a higher amount for a written reading and it must be a more focused question with only two people allowed since writing it out is harder in many ways and more limited. For Skype and phone I charge per minute and have levels of time, I also offer sales and specials to my Page fans.

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Brigit September 5, 2012 at 7:02 pm

Great to see you have lots of different models set up. Any work better than others, or do they all work in their own special way?

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Lisa Frideborg Lloyd September 5, 2012 at 8:32 pm

Great post, Biddy – lots to consider here. Personally, I too fall in the mid-range category and happily so. I know I provide great value and that I’m not turning clients away due to being over-priced.

Having previously worked as a freelance medical translator, I do consider the value of my time and although I’m not earning quite as much these days, I am happy with my ‘hourly rates’ even though I don’t charge per hour. Touch typing helps and although there is room for variation, I know roughly how much time I can expect to spend on both question-based and spread-based readings.

As for questions within questions and other question-based reading issues, I sometimes find it useful to help my clients tweak their questions for greater clarity. Questions within questions aren’t usually helpful and my clients are grateful for help with the questions. Being a good reader means knowing what questions work best.

There is another model that hasn’t been brought up here, which I (quite synchronistically) started offering today on my Seer Pathways blog and that is Pay-It-Forward readings. I was guided by my Angels to start doing these as an alternative to free readings. These are One Question Oracle readings (not Tarot) and I have limited them to two a week, awarded to those with the best ideas for paying it forward :)

Blessings,
Lisa

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James Wells September 5, 2012 at 10:21 pm

All very good points, Brigit.
Something that might help people to transition from offering free tarot sessions to paid ones is to let people know that the free sessions will be for a certain time period — three months, six months, one year — and that after that, a fee will be charged and name it. Querents will value the free readings more if they know that the practitioner will be charging a professional fee for them at a specified point in time. The same can happen for raising fees. People can be told that for a certain time period the fee will be X and that after such-and-such date the fee will go up to Y. Being transparent about it ahead of time can save both reader and readee a potentially awkward conversation.
Thank you for writing this very helpful piece!

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Brigit September 6, 2012 at 3:02 pm

Good advice, James. Setting a limited time period is a great benchmark not just for clients but also for yourself. It gives that little extra ‘oomf’ to move from amateur to professional, without the guilty, nervous feeling!

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Meghan September 5, 2012 at 10:25 pm

Hi,
I found this really helpful! I have only a few years experience and my full tarot readings are priced at £7.50 with the most expensive being £10. I often worry that I am over or under charging and people say that I’m far too cheap.
I’ll be using this article as a good guide I think :)
Thank you for the write up,
Meg xxx

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Brigit September 6, 2012 at 2:58 pm

I think that’s a sign then, Meg. Time to increase your prices!

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Johnny September 6, 2012 at 12:46 am

Great advice Biddy! This gives me an approach of how much my readings are value and worth. I will definitely consider your thoughts.
Thanks!

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Marianne Quintinio September 6, 2012 at 2:36 pm

Dear Biddy,

I am not a Tarot reader but am inspired on how you apply a variety of business methods to the metaphysical realm of divination. What I admire about this blog post are the business practices, skills, knowledge and marketing strategies that you mix with Tarot reading, which is a very oracular topic to talk about. I am very drawn to your website, Tarot and business profession, as well as your work ethics and/or life philosophies because of the professionalism, confidentiality, and spiritual and intellectual cultivation that you bring out and share with people; this is also the reason why I often keep coming back to check out new blog posts every week. Before, there was a negative atmosphere that I perceived when associating myself with Tarotmancy; my conscience whispered to me never to touch Tarot cards or books. Because of the technological and business sophistication that you interact with Tarot cards, I aspire to keep on learning more about Tarot and use that knowledge to help people spirituality. I am grateful for the time you spent on blogging to share us such invaluable information.

Thank you for your time,

Marianne Q.

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Brigit September 6, 2012 at 3:04 pm

Marianne, thanks so much for your positive comments. I am so glad I can bring my business knowledge to my Tarot practice, and also help others to do the same. The two can go hand-in-hand, and when they do, they create something very powerful that can help so many people.

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Aasheesh September 7, 2012 at 12:37 am

This is a tricky issue for a Tarot card reader. In a competitive work environment one has to keep in mind the market forces at play.Simultaneously you have to fix a price that is just and is a reflection of your reading skill.I guess experience matters a great deal in such issues.As you grow you tend to fine tune your readings and intrepretations .Then gradually you begin to charge higher once you know that the accuracy rate of predictions is very high based on customer feedback.I completely agree that you should not undersell yourself.
Aasheesh

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Brigit September 10, 2012 at 9:50 am

Yes, you’re right Aasheesh. Pricing probably should steadily increase over time as experience and results get better.

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Rosy chhabra September 10, 2012 at 7:34 pm

dear Brigit Thanks for the informayive post.in my case when i started reading idid it for free.After a month i asked my clients to pay me between 5dollars to 10 dollars whatever they wish .Ispend all my earnings for charity &people donot hesitate to pay me.In this way i have settled all my issues &now i am ready to plunge in the pool of commercial world of tarot like aFOOLwth a leap of faith.Hope for the best. Rest is on god…..

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Brigit September 10, 2012 at 10:43 pm

Good luck Rosy!! You have done a wonderful thing by donating your earnings to charity :-) Maybe it’s time to give to YOU, too.

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Leigh September 12, 2012 at 2:03 pm

Hi Brigit,

Great post! You’re definitely correct when it comes to your take on doing free readings. I had a person that I read for free decide not to return once I began charging. In this line of work, it is very important to feel that you are being fairly compensated for your time. I think that it’s your mindset that’s most important when choosing how much to charge. If you really believe that you are worth the amount you charge, and you deliver quality, you will attract others who will believe it as well and be happy to compensate you for your time.

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Brigit September 13, 2012 at 12:09 pm

Absolutely right!!

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Annick September 24, 2012 at 5:52 pm

Hello,

What a wonderful article, you give people a lot to think about. It is so important to ask yourself the question what is my reading worth. What is my time worth? etc.

When you do a reading you put energy in to it and it is normal that you receive some energy back. This can be a payment, or a returned favor. The minimum that can be expected is some feedback after the reading.

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Brigit September 24, 2012 at 8:44 pm

Great input – thanks Annick.

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Richard Gottshall October 30, 2012 at 11:18 am

I am a tarot reader in upstate ny. I have over 40 years exp. I tried the donation can for a while and i would never do it again. The economy is poor here with a lot of families hurting but that did not slow the people down. Those that did have readings donated very little for there reading!! I am saying the best was $ 10.00. I am doing a 10 card reading for $25.00, 30 to 40 minutes. When i go on the road i will be asking $35.00 a reading. Other readers that i know of in my area charge $ 60.00 to $ 150.00 for a 10 card. Just a little warning, NY will bust you for practicing witchcraft if you put a dollar sign up. I got busted in Geneva,ny.

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Brigit October 31, 2012 at 10:40 am

Thanks for sharing, Richard. Interesting to hear the donation model didn’t really work for you. I tend to agree that it’s probably better to set your own rate – at least that way you will get what you believe is fair for your services.

And good point about the legalties of charging for readings. Always check the legislation in your state and country.

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PaulB November 5, 2012 at 10:48 am

Isn’t it wonderful that when we think of a question, the answer appears!
I have been doing offline readings for a number of years, but recently ventured online.
I have tried the ‘donations’ approach, but sadly discovered that everyone wants something for nothing, so was forced to withdraw that option.
I will now apply my ‘offline’ charges to ‘online’ readings, as that does seem to be the fairest way to go.
As a tip to others, I offer free ‘single card’ readings and guidance twice a week on both Facebook and Twitter. This has worked well for me. I limit it to 7 free readings, first come, first served, and invariably have 20-30 inquiries, many from first time clients.
If you have a reasonable ‘friends’ list on Facebook , and a few hundred followers on Twitter I would recommend trying it out for online readings.
The one thing to remember on Facebook, if you advertise ‘free’ readings, don’t forget to set the post for ‘public’ viewing rather than just friends. If you set the post to ‘public’ many more people will get to see it.
Once again Bridget, thanks for a really useful post, may I wish you every success and happiness for the future.

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Brigit November 5, 2012 at 2:35 pm

Great ideas, Paul. Thanks for sharing!

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Daniel January 28, 2013 at 12:37 pm

someone I know started their professional tarot business by charging what you think the reading is worth. I was really sceptical about that method because I thought people would pay the least possible or nothing at all! actually people give quite a lot because they admire the method and like her readings.

When she started out she just said give what you think its worth but I suggesting having a list of average prices of what each reading may be worth. Most people seem to donate on their own freewill between $20 and $30 though! However she is not surviving on that business alone, it would be a much riskier strategy to be living on that income! Some people are good people and will pay what they think something is worth!

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Brigit January 30, 2013 at 9:18 pm

Thanks for sharing Daniel. I recently heard of someone giving $200 for a reading, based on a similar pricing strategy. I suppose you never really know!

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judith Bull April 8, 2013 at 4:07 pm

I have just started reading Tarot Cards and loving it. I am reading for donations which I give to an Animal Charity after I have taken out my expenses (cost of the market stall) so far I have raised $35 for the RSPCA and my clients have given me very positive fedback I have told them that I am learning on the job and need them to tell me if what I am reading feels right for them.
I will do this until I have the expertise and confidence to charge for my readings.

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Brigit April 10, 2013 at 1:53 pm

Good on you!

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Nash May 12, 2013 at 4:55 pm

I have an issue with this post because the question isn’t how much you under-value yourself, but how big your ego is. Not saying the full post is bad, I really liked the start out price for a try out before the full price. But I am not going to charge someone 150 dollars per hour (That is basically the range on how much a paralegal is being paid per hour) so they could know that their future is out there.

Instead of that, why not charge on the spreads. Small spreads are low price since they don’t take up much of our time while the largest spreads are pricey since they give more information and takes a lot of time. Not sure if that is where you were going with this but would make the most sense. So really I expect to make 40-60 dollars per hour than that insane and insulting price of 150$.

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Brigit May 12, 2013 at 8:04 pm

Nash, thanks for sharing your opinion. I do agree that there comes a point where pricing becomes excessive, however I also respect that each practitioner has the right to choose what price they feel is appropriate for their services, value delivered, skills and expertise. Everyone is different.

Plus, the customers will have the final say. If someone can charge $150 per hour, and deliver a valuable & authentic service, then the customers will decide whether that’s an appropriate price.

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Susan May 13, 2013 at 7:28 am

Thank you for this wonderful advice! It is exactly what I needed to read.

I am a tarot reader and life coach who will be combining the practices in order to empower my clients and work with them to help them grow and move forward in their lives. Seeing that this combination of skills is highly valuable, along with knowing that I have a beautiful family to attend to, makes me realize that I can and should be charging more for my time and skill set.

Thank you. Sincerely.
Susan

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Brigit May 14, 2013 at 1:50 am

Just go for it!

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Kittann June 13, 2013 at 10:43 pm

This has been a great help to me. I started out charging £10 for an hour and got a few repeat customers, when asked why I was so cheap, I explained to potential customers that I didn’t feel the need to price to highly as I excepted repeat custom. At this price my regulars came back every week or so with a different question or with a friend, but it put people off too. Often I would get the snobby sort who would, even after giving my reason for my pricing, turn their noses up at me and say well you can’t be that good then and walk out of the shop. I have since been concerned with pricing out my regulars to termite business. As my confidence has grown I have increased my prices, but have provided special rates to regulars by implementing a loyalty scheme. It was hard for me to work out what would be suitable to charge, but this article has enabled me to set my prices based on my time, skill and sundry business costs.

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Brigit June 14, 2013 at 5:47 pm

What a great idea – to increase your prices but offer a special deal for regulars. You’re honouring your desire not to price too highly, but you’re also opening the door for new customers.

You’ll probably also find that the higher your prices are, the more well thought-out the questions. When people have to pay more for a reading they tend to really only ask what is important to them.

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Rosemary September 9, 2013 at 11:39 pm

I have been reading cards for 40+ years (1974). Back when there were no computers or 800 reading lines. I was 17–did not learn from a book(until later when I gained confidence then researched like crazy? My learning was my intuition I had or felt about each and every card. I started out with free readings at working during lunch breaks and at the local pub. Before long, I had lines of people signing up. My price was -Advise me how exact I was in reading–what happened what did not–we’re dates i gave right on or close–we’re numbers I gave included in outcome–were descriptions of people involved correct–did I answer your question (I NEVER ask their question but at end of full deck reading I will give yes, no and why answer). 99% of results were right on or very close. I found when all had happened that I would forecast it was time for a new reading.
I continued Reading as a sideline job and ended up doing conventions, house parties,and Halloween parties–in Hawaii,Ohio and Minnesota and did charge $20–around 1984-1991.
I had ideas of starting an 800 phone line but at that time is was over 30G + to have the line dug also was looking for a computer programmer to write a card program for me..,but all I could find we’re Pong players and designers!!
I continued reading over the years, and will say become even more precise. I read for a professional psychic who stated I should be charging 75.00 per reading. I have the gift and have been told by many people including every card reader I have hired the same. I have my own personal layout and use the full deck making each reading approx 45-60mins.
After retiring from my airline career, I have decided to rent a booth at a large flea market in my area. I am in the Treasure Coast area of southern Florida. I am going to offer not only cards but other forms of divination I have mastered over the years. I am totally lost at what to charge for my advice. I don’t have any coaching or healing degrees after my name but I am very tuned into the universe.
Any comments would be appreciated.
Thanks,
Rosemary

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Brigit September 13, 2013 at 2:35 am

Rosemary, you’ve got to find a price that intuitively feels right for you. Ask it of your heart – what does $60 per hour feel like? Ok. What does $70 per hour feel like? Better? How about $80 p.h.? Maybe $100? Even $150? Keep experimenting and taking note of what your heart and your body tells you is the right price for you.

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Rosemary September 13, 2013 at 2:44 am

Thanks for your advice Brigit. You are so right–I will try your method.
Rosemary

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Lucien September 30, 2013 at 9:21 am

Thank you Brigit for the insight about How much to charge for a reading
It was very good delightful !
My question is when you do a reading in person should the client pay before or after the reading ?
Sometime they pay me before sometime they pay me after should I set a fix way to do it so it those not create confusion . your answer is fully appreciated thank you so much
Namaste
Lucien CTR

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Brigit September 30, 2013 at 5:05 pm

I do think it’s a good idea to decide whether it will be before or after, and stick to it. I think either could work, as well. I would tend to do it at the beginning, then you can say, “Great, now that’s out of the way, let’s get into your Tarot reading” and then focus on the energy of the reading.

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AstroTarot October 8, 2013 at 4:03 am

Very useful post and informations, I’m just starting hourly sessions and I was in doubt on how much to charge. I believe some average price around 60 usd will be best for me for start.

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Louise November 25, 2013 at 9:45 pm

Hi Brigit! I love this post. I charge £60 for readings in person (which I guess is around $100 AUD and quite average for the uk) and I feel comfortable with this rate. I agree what you say about thinking about what you are bringing to the client. I work mainly as a coach and so I see Tarot sessions as a form of Therapy, I also love Tarot so much that I always teach about the cards as I talk so see it as a lesson of sorts as well.
I think it’s great to have multiple options so I also offer email readings starting from a lower starting rate. There was a point earlier this year where I upped my rates as I realised I would sometimes spend hours on the readings and realised that it’s important to value my own work so that others will too!
Love your posts :) xx

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Brigit November 26, 2013 at 3:58 pm

You might be able to increase your fees again, you know. If that’s for a one hour reading, I would consider 70 or 75 pounds.

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Ingie November 26, 2013 at 3:11 am

I do mini readings at markets and at tarot parites. They are between 10-20 minutes long. Email readings and chat room readings have different prices and last but not least my TarotCafe™ readings have different prices again. :) My email readings got very popular so I had to put the prices up so that I could keep up. Prices to match quality of readings can be tricky business, and I know many readers who do amazing readings but unfortunatly under-charge. All readers I know give lots and lots of free readings …. and some people are very good at getting free readings lol

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Brigit November 26, 2013 at 3:57 pm

Absolutely – if you are getting more requests than you can handle, then it’s a good idea to raise prices until the balance is just right. And yes, there are many readers who under-charge because of low confidence (even when they are talented readers!).

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ScoTT SenaTe November 26, 2013 at 11:55 pm

I consider myself pretty much a newbie reader. So I have a two fee plan: Pay what you think my reading is worth, and if that’s ZERO, I’m OK with that. Pay what you can afford, and if that’s ZERO, I’m also OK with that. Until now, most people just laughed when I said that, even though it was said in total seriousness. I can never know what people are thinking. But, that all changed about two weeks ago, when someone did open up her wallet and gave me everything in it, even though it was only $8. “No! No! No! Do not leave yourself flat on my account!” But she insisted.

Most people seem somewhat displeased at my other policy, which I always say is from professional readers, much more experienced than me, of refusing to do another reading for a client for a month, as I do not want them dependent on me or the cards. It’s all about empowering them, giving them the tools to choose their own futures, not addicting and enslaving them, to me, to the cards, or to fate or to the future. I’m considering caving in and lowering it to two weeks, but I’d really feel uncomfortable going sooner.

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Brigit November 28, 2013 at 1:59 pm

Scott, I’m so glad to hear you’ve found something that works for you.

I’m totally with you in respectfully declining to read twice in a month for the same person. Well, perhaps in more specific terms, if that person is asking a question on the same topic, then I will respectfully decline. I much prefer them to save their money and live their life until something does change or shift.

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Catherine Meyers February 16, 2014 at 2:51 am

Brigit thank you for this post and I love you blog!

As an artist, who worked very hard over many years to finally achieve my BFA degree, I consider it absolutely essential to not undervalue the work I do. Otherwise I end up resentful and my self-worth and esteem will be quickly eroded. After spending years applying my talent, via the skills I have studied and learned, I strive to produce quality work with integrity and professionalism. I approach being a Tarot reader the same, in that reading it is both an art and a skill, and should be presented with a standard of professionalism.

I always am reminded of this when I think about Pamela Colman Smith who was the talented skilled artist, who designed the Rider – Waite deck so many of us use. She got next to nothing for creating these beautiful illustrations , that are now known throughout the world. She tragically died virtually penniless, unknown, and unrecognized for her gifts.
Thank you again Brigit for this post!

Catherine Meyers

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Brigit February 17, 2014 at 3:32 pm

Awesome! Valuing what you do is so important. And it’s part of the energy exchange, too. If you want to give your best you also need to receive what you are truly worth.

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Bob March 1, 2014 at 10:12 am

Hello. I’ve recently started looking at Tarot cards, and learning them. Not to a great extent (If anyone has any advice feel free) But I was wondering why would people charge such a price, people should do this for free, it’s fun, interesting and gives people a second version of their future.

But thanks for the guide. Just my thoughts.

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Brigit March 3, 2014 at 3:50 pm

Well, I’m not so sure it is a matter of ‘should’, but rather ‘could’. People could do this for free or for fun, and they do. And that’s a wonderful thing. But there are also a bunch of people who do this as a profession, who dedicate themselves to learning not just the Tarot but deeper aspects of psychology, spirituality, history, symbolism, mystic arts, and so on, who add value to clients’ lives because they help them to see a way forward. Then it’s appropriate to be charging for your work.

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Lisa March 14, 2014 at 11:49 am

Thanks Brigit for an excellent post. The info you are providing is invaluable. I am do glad that I decided to do the Master class course. You are covering everything on so many levels and it’s really informative. I’m really excited about the opportunities this will bring.

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Brigit March 17, 2014 at 9:29 pm

Wonderful! And hopefully you will soon be thinking about charging for your own Tarot readings (if you’re not already!).

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Starr Aughenbaugh "Solutions By Starr" July 12, 2014 at 12:16 am

Hello! First time posting since I started following your website. I attended your webinar on July 8. (9th for you I believe). :)
I have been studying hardcore for the last six months. At least 2 or more hours a day. (Im addicted lol)
I have got my website up, cards out, ect. I also own a metaphysical store in Fort Smith Ar (US). (We already had a readers tent; readers can come on a comission type basis)
I am doing free readings for July to get the word out, and am doing a charity event Saturday. (All proceeds to benefit a little boy) (!freaked out! Lol)
My question is: although I am new to readings, I have excellent feedback and have other abilities I could market. I am a Certified Chios Master Teacher, and I’m thinking of adding this service into my reading. So, based on being new, I should be cheaper, but my other stuff makes me worth more? I have based my services at $60/hr (for other things) and my readings at $30/half hour. Based on my info, (or looking at my website) does this seem fair?
Our area $60/hr is usually for mediums.
Thank you and blessings.

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Brigit July 14, 2014 at 8:32 am

Absolutely! $60 per hour is beyond fair! Think about the impact you have on your clients, particularly if you help them to see their way out of challenging situations.

I also recommend experimenting with different prices. See what happens when you set your fee above the average, say $80. Perhaps new clients will pay more attention to your unique skills and what you have to offer them.

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Dragon July 21, 2014 at 8:39 pm

In Oklahoma, we have OPERA, and various forms or psychic fairs. One thing I do is strive to make table first, and then go from there. My reading style is unique from the other readers and so I do charge 25.00 as of now. I have been doing it professionally for a year now, I do a 3 card to the point lay out for 15.00 and also for those who don’t have a lot of money I do in trade, I have gotten people to bring me made stuff, lunch, and more… it really just all depends on the energy you want to bring to your circle.
I keep mine positive, because sometimes you get negativity and they hear what they don’t want to hear… and get upset. You got to know it isn’t you.
Problems I have with many online readings is that they want you to keep the person on, while they make the 5.99 per minute… sad, and wrong, also very negative karma.
I was told by one just to tell the customer what they wanted to hear… I had to say sorry I can’t do that, if I draw a reversed Moon… it is a warning to me.
I am also finding when I read more things are opening.l, and developing, for me the 25.00 is good with the metamorphosis I am going through. Psychic development is awesome and scary too.

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Shelly October 9, 2014 at 3:09 am

Thank you Brigit for this article. I’ve had several of my clients tell me I am under selling myself as well as family and friends. Some of the clients take advantage of me since I always answer follow up questions. It would turn into 5 to 10 questions and the reading for less than $5.00 I felt under valued. I’ve had this gift since childhood and never used it for profit until a year ago when my family needed extra income. I didn’t know what I was worth so I undersold myself. I am going to gradually raise my prices to what I am worth. Your article and pricing helped a great deal, I am so grateful. Have a blessed day.

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Brigit October 13, 2014 at 10:41 am

Great! I am so glad it has inspired you to raise your prices. It also sounds that setting a few boundaries with how you work might be a good idea. For example, I always offer to clarify any part of the reading in an email after the actual reading, but if I am asked a new question or need to lay out new cards, I politely suggest a new Tarot reading is purchased. You might like to consider where your boundaries lie, too, when it comes to follow-up questions.

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