5 Signs It’s Time to Raise Your Tarot Reading Prices

by Brigit on September 10, 2014 in Tarotpreneurs

Blog-20140910-RaisePrices

Pricing. This topic alone brings up so much anxiety, self-doubt and worry amongst professional Tarot readers. It forces readers to think deeply about self-worth and confidence as readers and business owners. In fact, many Tarot readers avoid thinking about pricing all together, keeping their Tarot reading prices stay at the same level, year in and year out – often doing themselves a disservice by charging too little and earning only a fraction of what their services are truly worth.

Yet, if you are to have a successful Tarot business, it is critical to set your Tarot reading prices at the right level.

So in today’s post, I want to share with you the 5 signs it’s time to raise your Tarot reading prices.

But before I do, I want to address the BIG fear that many Tarot readers have when raising their rates – will I lose clients?!

Well, I am going to put out something outrageous here – what if you were to actually gain more clients by raising your fees?!

Yes, it’s true. Oftentimes, higher rates attract more clients, particularly if you were under-charging to start with. It’s all about perceived (and actual) value. Let me explain.

Let’s say you wanted to get a massage as a special gift for yourself. At Shop A, a one hour massage is just $40. At Shop B, it’s $100. Sure, you could save yourself $60 at Shop A, but would it be the type of indulgent and luxurious experience you really wanted? Would you be confident that your masseuse was adequately trained and talented to give you a deeply relaxing massage? I know what I would much rather do – pay that little extra and get peace of mind.

That’s what perceived value is all about – higher rates (within reason, of course) often suggest higher quality and therefore impact the perceived value of your Tarot reading services.

(Of course, as professional and ethical Tarot readers, we need to make sure that we actually match that perceived value with actual value, by investing ourselves fully in our Tarot readings and giving the best experience we possibly can.)

So, how do you know when it is time to raise your Tarot reading rates? Here are 5 signs to look out for.

1. You want to give more, but you’re feeling tired and drained

This was me in 2013. I LOVED giving in-depth Tarot readings, with 10+ card readings, detailed explanations of the cards, beautiful woven stories and additional information such as Personal Year numbers and Birth Cards.

But I got tired, ever so tired.

Each of these readings took over an hour to complete, and yet I was still charging a rate that was reflective of a half hour time investment rather than a full hour. At times, I even felt resentful when a new Tarot reading request came through – not a good place to be!!

I knew I had to make a decision, fast. I could give less in my readings – but always with the feeling that I could have given more. Or I could continue to give my absolute best, but at a higher rate to reflect the value of the insight I was sharing and to honour the time and energy I invested in each reading. I chose the latter.

So, if you’re in a position where you are giving your absolute ‘everything’ to your Tarot readings and you want to keep it that way without feeling tired, drained or resentful, then consider raising your rates. Think deeply about the time and energy you invest as well as the value you share with your clients, and set your Tarot reading prices accordingly. Choose a price that makes you feel exuberated to go ‘above and beyond’ for your clients. You’ll feel WAY better about it and your clients will appreciate the ongoing value of your Tarot readings.

2. You’re falling short of your money goals

Sweet pea, you’re running a business here – remember that! If you’re not hitting your money goals right now, something needs to change.

Sure, you could revisit your goals and adjust them to something more ‘realistic’. But rather than simply ‘settling’ on an income goal that may be a lot lower than what you really wanted (or can sustain), why not experiment with raising your fees and increasing the flow of money coming into your business.

Remember, increasing your rates may indeed increase the number of clients who choose to work with you because the perceived value also increases. And more clients at higher rates means you’re much more likely to hit (or exceed!) your business goals.

3. You’ve got more Tarot reading bookings than you can comfortably handle

It’s a great problem to have – clients lining up to have a Tarot reading with you. But what happens when you’re getting 10 or more bookings in a day, or you’re having to read 10 hours non-stop every day just to keep up? I don’t know about you, but I can only take a few readings a day otherwise I completely burn out.

If you find yourself in the position where you have a long waiting list, you’re working long hours or you’re feeling overwhelmed by the number of Tarot reading bookings that you have, then it’s probably time to increase your prices.

And as your Tarot business grows, you may find that you want to free up your time to work on new projects, such as Tarot classes or online programs. By raising your rates, you can curb your demand for readings whilst still generating a similar income and giving yourself some extra hours in the day for other projects.

4. You haven’t raised your prices for a couple of years

If you haven’t increased your Tarot reading prices in the last 2 years, what have you been doing?!
Drama aside, it’s good practice to at least review your pricing every 1-2 years (in fact, I review my pricing every 3-6 months).

Check in with yourself – do my prices still accurately reflect the value I deliver to my clients?

It’s likely that your Tarot reading style has evolved and improved and, in turn, the value of your readings have increased. You’ve probably also advanced your Tarot reading skills with Tarot classes and programs. So make sure that your Tarot reading prices accurately reflect where you are right now, rather than where you were when you last raised your rates.

5. Your cards are telling you so

OK, we wouldn’t be Tarot readers if we didn’t consult our Tarot cards every now and then for ourselves, would we?!

If you’re feeling even just the slightest pull towards reviewing your Tarot reading prices, why not draw a few Tarot cards to see what they have to say.

If your prices are just about right, then you might expect to see cards such as the Four, Six, Nine or Ten of Pentacles, the Nine of Cups or the Justice card (think balance!).

But if your Tarot reading prices need your attention, then expect to see those cards in the reversed position – i.e. something is out of balance or the energy there is not flowing the way it ought to. You might also expect to see Tarot cards like the Five of Pentacles, Seven or Nine of Wands, or the Tower.

And, as always, listen in to your heart and your intuition. Put aside any fear or doubt about raising your rates, and instead ask yourself, “What would it feel like to charge more for my Tarot reading services?”

Exciting? Exhilarating? A little scary (but ‘good’ scary)?

Excellent!

If underneath all of the doubts and fears is a calm and centred certainty, then you’re on the right track. In fact, that intuitive feeling might just be the most powerful sign that it is indeed time to raise your Tarot reading prices!

Over to You

Are you ready to raise your Tarot reading prices? What feels intuitively right for you? Leave your comments below – I’d love to hear how this post resonates for you.

{ 13 comments… read them below or add one }

Shannon L. September 10, 2014 at 7:13 am

I always remember the feeling I had before I could really read well for myself – that feeling that I really needed a tarot reading, another perspective, but didn’t have a lot of money to spend on it. Which, incidentally, is why I worked so hard learning tarot, because I didn’t have money to spend for other people to read for me.

This is mainly why I kept my prices low for so long. (And also – full disclosure – tarot is not my main source of income. I have a full 40 hr/wk job so I could “afford” to charge less) I wanted to pay it forward a little – offering a low cost but high quality reading for folks who really needed some tarot guidance but were financially strapped.

It worked okay for me. But eventually, the real down and dirty of it all is this: when you are not expensive, people take it less seriously. When people have to save up a little it helps them to value the experience a little more. I know that if I make an appointment with someone and fork over $100-$200, I’m going to be taking notes and listening to everything.

If you’re only worried about the number of clients, charging a little less is totally one way to go. If part of your business plan is improving the quality of the clientele and growing the quality of your readings by having involved, active querents – addressing your pricing is a really good way to start!

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Brigit September 10, 2014 at 1:24 pm

You are so right… when you price your readings too low, your clients are less likely to take the reading seriously. I truly noticed a shift in the types of questions I was asked and the level of interaction when I bumped up my prices.

Thanks for sharing your thoughts and perspective.

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James Wells September 10, 2014 at 1:58 pm

Superb points!
One thing I noticed with my own tarot practice is that charging a slightly higher fee allows me to manage and enjoy other aspects of my life better. I don’t need to do ten consultations a day. One or two is plenty, so I get to read books, go for walks, spend time with my partner, cook a nice meal (or go out for one), etc. So a fee can be a time-management tool.
Thanks again, for the excellent points in this article, Brigit!

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Brigit September 10, 2014 at 2:05 pm

YES! And then imagine the energy that you can then bring into your Tarot readings because you have had the opportunity to refresh yourself and enjoy life! Well said!

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Sarah Dawn September 10, 2014 at 3:54 pm

This is a great set of tips to keep in mind. Thanks Brigit. When I finally make the shift to charging for my readings I’m going to keep this in mind. Especially starting out, I think its tempting as a brand new tarot professional to charge very little to attract clients, but I believe, like you mentioned, that this can be counter productive and cause potential clients to question the quality of your readings. I don’t want to fall into that trap.

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Brigit September 11, 2014 at 4:11 pm

I made the mistake when I first started reading Tarot professionally of charging very little – $10 for a Celtic Cross reading! Oi! It reflected the lack of confidence I had in myself and I saw that then coming out in the readings I was doing. Once I shifted my prices, the energy exchange was a lot more balanced and in flow.

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sunita September 10, 2014 at 8:59 pm

what else is possible!?!?! yes, we put our fears of loosing client if we hike the fee, but for me it always worked better when ever i hike my fee- which i call “Energy Exchange” the more “Exchange” i get, i can put in more “Energy” into my readings. i can do more of the elobrate big 10-12 cards spreads for the better insights. i tell them I AM EXPENSIVE because I AM EXCLUSIVE !
:)

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Brigit September 11, 2014 at 4:09 pm

The energy exchange is very important, that’s for sure.

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Eddie September 14, 2014 at 8:50 pm

I have just taken the plunge and have gone from email readings to Face to Face! I have a pitch in central London and do readings by donation. I have been happy with how the readings have gone and people have been very generous with donations. Because I’m new I feel this takes the pressure off and that I can relax when doing the reading. You never know who’s going to come behind the curtains and have had just had one person who couldn’t relate to the reading but still gave £10 for the 15 minutes. As advised I always ask for feedback and let the clients chat after the reading. I love the job but do get a bit nervous before the readings but then the cards just flow. :-)

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Zac - Gemini Tarot September 15, 2014 at 10:13 am

Another great article, Bridget! This is an issue that I continue to struggle with, though I’ve managed to work out a system that has been working. It can be difficult to figure out the best way to raise prices when you primarily sell on a hyper-competitive platform such as Etsy, where you have competing stores practically giving away readings. I’ve found that gradual increases in price at somewhat regular intervals of time tend to work well. I price my readings according to how many cards are drawn, so I may raise rates .10 or.12 per card once every month or two. This doesn’t translate to a huge jump in price that may scare off return clients, but it does move me closer to my end goals over time.

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Priti Wonder September 15, 2014 at 11:50 am

Hi, Biddy… You know what you are completely right. You really have to charge according to the value you bring in others’ life. I freak out when this question comes up in my mind. But this is really necessary. You have to revise your charges every few months or atleast once a year.
I always used to think that keeping low charges helps people in financial problems get help in cheaper rates. But you know what, these people have their own world. They are under their karmic payment time, and will bug you if you give a helping hand.
I have faced this hugely. Ive had many parasites, clinging to me indefinitely due to low rates. I dont know what sort of help is that when they behave like parasites. And not just that they still scolded me to ‘charging’ money to them in their such bad times….
I have experienced raising fees helps to take your readings seriously, I agree to Shanonn. They start taking the services more seriously. And what more, they have never complained for that ‘amount’.
I really & STRONGLY am going to change my charging scheme a little more further :-P after reading this post.
Thanks a ton Biddy for this… You are an Angel!

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Priti Wonder September 15, 2014 at 11:53 am

You can imagine why Im getting on my lappie at 6am to comment on this! lol

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